Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business.

And now here is your host.

Welcome to this episode of the how of business.

This is Henry Lopez.

My guest today is Bill McCormick. Bill, welcome to the show.

Hey, Henry, thanks so much. It's great to be here. Looking forward to this conversation.

You know, if you're like me and most other small business owners, you're on LinkedIn. And it has

certainly become the dominant online platform for making those B2B, those business to business connections

and for online networking.

But as to how to effectively use LinkedIn, that LinkedIn platform to sell our products

and services, that's where it can get confusing and frustrating, at least for me.

I know I'm bombarded daily with sales pitches from people

that I just connected with on LinkedIn. And for me, I ignore all of them. In fact, I'll disconnect

with them if they're trying to do the hard sell after they've just connected with me. So how can we

use LinkedIn effectively to help us grow our small business?

Well, Bill McCormick is with me today to share his tips and techniques for what he

calls social selling through the power of LinkedIn.

You want to receive more information about the how business, including links to the show

notes page for this episode and also to schedule a free coaching consultation with me. You can either text

a word biz, B-I-Z, to 772-837-83700, or just visit the Howa Business.com. So Bill McCormick is the chief sales officer,

LinkedIn sales trainer,

and social selling trainer at social sales link.

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