Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business.

And now, here is your host.

Welcome to this episode of The How of Business.

This is Henry Lopez.

My guest today is Rocky Lavani. Rocky, welcome to the show.

Thank you so much for having me today, Henry. Excited to chat with you. Yeah, this is going to be

an enlightening conversation, really valuable stuff. You know, many small business owners don't really

know, in my experience, they don't know if they're profitable enough at best, or if they're profitable at all, rather. At best, you run your business and you

measure its ongoing success by seeing how much cash you have in the bank at the end of the month.

That's the reality for a lot of small business owners. But what if instead you followed a system

and approach that focuses

on paying you first while also making sure you have the cash to cover your expenses like

payroll, like taxes? Rocky Lavani is a profit first professional and he empowers business owners

to understand and to systematize your numbers so that you can spend more time doing what you

love, the reason you got into business to begin with, I suspect. Receive more information about

the Howa business, including links to the show notes page for this episode, and you'll want to check

that out because we've got a special offer from Rocky. Just, you can text the word of

biz, B-I-Z to 772-837-83700 or visit the howab business.com. Let me tell you a little bit more about

Rocky and then we'll get into the conversation. Rocky Lalvani serves as chief profitability

advisor for business owners and is the founder of

Profit Comes First. That's the name of his business. He teaches his clients how to ensure they get

paid and they make profit a priority. As a certified profit first professional, he implements

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