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The Heart & Hustle Podcast

380: How to Build a Successful Brand Photography Business with Abbey Jo

The Heart & Hustle Podcast

The Heart University

Entrepreneurship, Marketing, Business

4.81K Ratings

🗓️ 7 May 2024

⏱️ 65 minutes

🧾️ Download transcript

Summary

This is our first podcast episode on brand photography. We talk about why she made the pivot, how she stands out, what it looks like logistically, how to get noticed by other brands, etc. There is so much that Abbey delivers today and we can’t wait to dive into this episode.

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Show notes: https://theheartuniversity.com/380-how-to-build-a-successful-brand-photography-business-with-abbey-jo

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Content Pillars Freebie: www.theheartuniversity.com/pillars

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Website Templates: www.theheartuniversity.com/website-templates

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Courses: www.theheartuniversity.com/courses

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Everybody Always: https://amzn.to/3UO80ab

Art in Fear: https://amzn.to/3UN4L2y

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Follow along with Abbey:

www.instagram.com/abbeyjophotos

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Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE

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If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

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PODCAST10 for 10% off anything from The Shop!

www.theheartuniversity.com/shop

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Follow along:

www.instagram.com/mrslindseyroman

www.instagram.com/evierupp

www.instagram.com/theheartuniversity

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Heart and Hustle Podcast. We are your hosts, Lindsay Roman and Evie McCloud.

0:05.0

Thank you so much for tuning into another episode of our show.

0:08.0

Today we have a treat for you, especially if you are a photographer that is wanting to get into the brand photography space.

0:14.4

We had our girl Abby Joe on the show and let me just tell you it was an incredible conversation.

0:20.5

So first if you don't know who Abby is let me give you a little breakdown.

0:23.7

Abby is a full-time brand and fashion photographer based in San Diego, California

0:27.7

and she started out as a wedding photographer where she spent six incredible years

0:31.7

serving amazing couples for their engagements, weddings, and

0:34.4

elopements.

0:35.4

But in 2022, Abby decided to completely make the switch to brand and product photography, and since

0:39.5

then she had, wow, she has had the privilege of working with many different companies by providing them lifestyle

0:45.3

and editorial campaigns. And since starting her brand photography journey, Abby has worked with clients

0:49.6

such as Cozy Earth, sackcloth and ashes, the salty gem,

0:53.5

Koshofit, our spare change, booby super foods,

0:56.6

and long weekend.

0:58.0

Abby is incredible and we cannot wait for you to hear this conversation.

1:01.4

Yes, so if you didn't realize this is actually our first

1:05.4

podcast episode that we have ever done on specifically brand photography.

1:09.4

So Abby is absolutely coming in to drop the fire. We cover everything from what made

1:15.1

her make the pivot. What does she love about brand photography? Things like

1:19.5

how do you pitch yourself to a brand, how do you stand out, what does it

1:22.2

logistically look like on a

...

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