You're listening to the Heart and Hustle podcast. We are your hosts,

Evie McCloud and Lindsay Roman. Now this episode is going to be for our wedding

photographers or any honestly wedding professionals and even any service-based

businesses I think can get a lot out of this episode.

But if you are feeling kind of the weight of the economy right now and you're just like,

wow, my bookings are so down, I'm not getting booked, I'm not even anywhere near where I was or maybe just at all, ever,

and you're wondering what do I do? I'm feeling stuck and I need help. Well, consider this your lifeline or your life raft your cheat sheet your

cheat sheet and we are going to give you some help and actually kind of workshop with you

what to do when your bookings are down in an economy like this one so let's get

started.

This is Lindsay. I want to share a vulnerable moment with you years ago

before I launched my first preset pack, something that genuinely held me back

from doing it for way too long was the technical back end of how to do it.

Like I know we all know that e-commerce is a brilliant way to grow and diversify our business,

but you know, whether you're a photographer wanting to sell presets like me or a hormone health coach wanting to sell cookbooks or

or honestly literally anybody wanting to sell a physical or

digital product online.

Knowing what platform to sell on is huge, right?

So that's why when I started first selling my presets, I went with the obvious choice. Shopify.

Shopify is the global commerce platform that helps you sell at every stage of your business.

And so whether you're selling shipping supplies or promoting productivity programs, Shopify helps you sell everywhere.

From their all-in-one e-commerce platform to their in-person POS system, wherever and whatever

...