380: Facebook Business Pages and Ads with Karen Nelson
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 1 August 2019
⏱️ 47 minutes
🧾️ Download transcript
Summary
Do you struggle to run Facebook ads that actually hit a cord with your audience? Navigating the maze that is social media marketing can be exhausting, especially if your zone of genius lies elsewhere. But don’t worry, I’ve got Digital Ads Strategist, Karen Nelson, on the podcast to help you get your Facebook Ad strategy off the ground running.
Karen is a former elementary teacher turned digital marketing strategist. She recently did an incredible Facebook training session with our clients that blew me away, so I knew I had to have her on the show as part of our mini social media series. Karen works with small business owners and helps them utilize Facebook/Instagram ads to drive traffic to their content and sell more products than ever.
Facebook ads can be complicated if you don’t put the time and effort in to learn how the system works. Thankfully, Karen is here to offer her top tips and advice to help you get the most out of your next Facebook ad campaign.
In this episode, we discuss:
- The average costs of running an ad campaign and hiring a social media strategist to help you boost sales
- Tips to help improve your Facebook business page
- How to create, target, manage, and promote effective Facebook ads
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Connect With Karen Nelson
Other Links Mentioned:
BizChix Episodes Mentioned:
Listen to Stacking Your Team
Work with Us:
- One Day Mastermind
- GrowthChix Accelerator Program
- ProfitChix Mastermind
- CEOCHIX Mastermind
- Strategy Session
Join the BizChix Community
This episode was first published at BizChix.com/380. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.
Transcript
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| 0:00.0 | Today we are talking Facebook business pages and Facebook ads. My guest, Karen Nelson, |
| 0:10.5 | recently did a training on Facebook for our clients that blew me away. And so I asked her to |
| 0:17.1 | join me on the podcast to share that same knowledge with you. I hope you were |
| 0:21.1 | enjoying the series we were doing on social media. Four years ago, I did a similar series called |
| 0:26.8 | Social Media Summer Camp and so much has changed that I wanted to revisit social media with you. |
| 0:32.6 | Also, I find that often when people talk about social media, they neglect the local service-based business |
| 0:39.1 | owner. So I'm making sure that we bring those businesses front and center in all of these |
| 0:43.8 | discussions. And there's so much we're covering today in this episode, but I cannot wait for you |
| 0:49.1 | to hear the single most important thing that you should do if you think you might run Facebook ads in the next year. |
| 1:02.5 | Before we dig in, may I welcome you to the Bizhicks podcast. I'm your host, Natalie Eckdal. |
| 1:08.5 | I'm a business strategist, hugger, out-of-the-box thinker, |
| 1:12.8 | author, speaker, mama, MBA, and CEO of BizChicks, Inc. Our business is dedicated to helping |
| 1:19.8 | women entrepreneurs grow and scale their businesses while retaining more profit and creating |
| 1:25.8 | more time for their VIPs or very important people. |
| 1:30.0 | My VIPs are my husband Mark and our three kids ages 4 to 17. |
| 1:35.0 | So we're juggling preschool, elementary school, and high school here. |
| 1:39.5 | I have a very full life running a home, family, and this dream business where we coach and mastermind with high-performing women entrepreneurs from diverse industries, locations, cultures, and women of all different ages. |
| 1:53.2 | In case you're wondering, I don't have a perfect life and don't claim to be superwoman. |
| 1:58.3 | It all works because I have a team and coffee. I have help at home and in my |
| 2:04.0 | business. I always encourage women to get as much help as they can afford and may I remind you |
| 2:09.4 | that just because you can do something does not mean that you should. Our bizchicks team would |
| 2:15.1 | love to support you through our podcasts, which include bizchicks and stacking your team, our free Facebook group or one of our paid programs, one-on-one strategy sessions, a VIP day, or our live events. |
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