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The Game Changing Attorney Podcast with Michael Mogill

378. Your Law Firm's Ads Suck: Here's Why (and How to Fix Them) with Billy Gene Shaw [Encore Edition]

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Business, Management, Entrepreneurship, Marketing

5.0539 Ratings

🗓️ 8 July 2025

⏱️ 49 minutes

🧾️ Download transcript

Summary

You don’t need more time — you need fewer excuses. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with social media advertising powerhouse Billy Gene Shaw to unpack what it really takes to win in a digital-first world. From growing up with nothing to reaching millions daily, Billy shares the mindset, skillset, and speed it takes to stay relevant, dominate attention, and build a brand that can’t be ignored. Here’s what you’ll learn: Why imperfect execution beats perfect hesitation — every single time How to build brand equity through content (even if no one knows who you are — yet) What it takes to be truly valuable in a saturated, attention-starved market You’re not too late — you’re just not moving fast enough.. ---- Show Notes: 00:00:00 — Introduction: Why Billy Gene’s message still resonates 00:03:47 — From welfare to wealth: The origin story that shaped his mission 00:06:53 — The class he walked away from and the lesson in choosing freedom 00:14:30 — The $80 test that unlocked his digital empire 00:18:13 — Why making people laugh can make you rich 00:20:37 — Speed over polish: How imperfect execution wins 00:25:19 — Controlling your narrative in a digital world 00:45:02 — What it really means to be a game changer ---- Links & Resources: Billy Gene is Marketing University of San Diego Tony Robbins Shark Tank Daymond John Dollar Shave Club Poo~Pourri ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 19. Harlan Schillinger — The Future of Legal Marketing 348. Ross Pomerantz. Sales, Sarcasm, and Success: Inside the Mind of Corporate Bro 358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies

Transcript

Click on a timestamp to play from that location

0:00.0

I can click a button and I can take out my cell phone right now and I can just say like new yoga pants shop today.

0:07.8

If you want to buy something, click here.

0:10.0

That's Billy Jean Shaw, social media advertising genius, internet personality and the CEO and founder of Billy Jean is marketing.

0:17.9

And literally I can ask people to buy it.

0:19.5

I can do all of what I just said in like 20

0:21.3

minutes and then in three hours I can have money deposit into my account. Are you kidding me?

0:33.4

I'm Michael Logel, founder and CEO of Crisp, the nation's number one law firm growth company.

0:38.2

I've built my business through practice, not theory.

0:40.9

Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,

0:46.2

earning a spot on the Inc 500 list of the fastest growing private companies in America.

0:50.7

Our approach has been to take everything we've learned about generating massive growth within our own organization and help the country's most ambitious and committed law firm

0:58.0

owners do the same for theirs. In each episode of this podcast, I sit down with innovative market

1:02.6

leaders from the legal industry and beyond to learn from those who thrive in the face of adversity,

1:07.5

challenge the status quo, and define what it means to be a true game changer.

1:12.0

Today, we're revisiting one of our most popular episodes from the podcast where I sat down with

1:16.4

the one and only Billy Jean to discuss how to stay relevant in the digital age and the

1:20.3

exponential value of creating opportunities for those around you.

1:24.1

Our ads are probably seen one to three million times a day. That's how many people I get

1:28.3

to be in front of. That's coming up on the Game Changing Attorney podcast.

1:42.5

Before we begin today's episode, I want to remind you that we aren't beholden to any sponsors

1:47.1

or run any ads on this podcast.

1:49.0

This allows us to present all of our episodes raw and unfiltered.

...

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