378: Facebook Groups: Grow and Monetize a Community Around Something You Care About

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 12 March 2020

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Melissa Fassel Dunn has built a thriving - and profitable - online community serving residents in her small town. The interesting part is that she didn't start her Facebook group or website with the goal of making money. She did so to solve a pain point she was experiencing finding information about services in her town of Milton, a suburb of Boston. “I needed information about kindergarten, I needed information about a plumber, an electrician, and I felt like there wasn’t a go-to place for any of that. “So, I thought, I’m going to start a group, I’m going to add some of my friends and we can exchange information with one another,” Melissa told me. She started Milton Neighbors, a Facebook group for residents of Milton to share information and recommend local services. That was in 2013, today the group has more than 11,000 members and is almost a 6-figure business. Tune in to hear how Melissa built up her group, how she keeps people engaged, her monetization methods, and how you can replicate her model with a Facebook group of your own in just about any niche. Full Show Notes and PDF Highlight Reel: Facebook Groups: Grow and Monetize a Community Around Something You Care About

Transcript

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0:00.0	How to grow and monetize a community around something you care about.
0:06.0	What's up, what's up Nick?
0:10.0	Loper here, welcome to the Side Hustle Show, because you can be a creator or a consumer, but it's
0:16.8	the creators that get paid.
0:18.9	I am excited to introduce Melissa Fasoldun from groupties.com to the show. I'm excited to dive into this, Melissa has built a thriving local Facebook group called Milton
0:35.8	Neighbors, it's a suburb of Boston, she built this thing part-time and over the years it's turning
0:41.7	to an almost six figure online business and
0:44.9	well we're going to be talking about the virtues of building a local group
0:50.0	and monetizing that there are Facebook groups based on job roles, family roles, hobbies, interests, diets, goals.
0:57.5	Like it doesn't have to be a local group, so just keep that in mind as we dive into this stuff.
1:01.5	But I want you to stick around to hear how Melissa
1:03.9	built up her group how she keeps people engaged how she keeps things civil in a
1:09.0	Facebook group always an important topic and how the business makes money.
1:14.0	Notes and links for this episode,
1:15.4	plus the free PDF highlight reel
1:17.5	with all of Melissa's top tips from the call
1:19.9	are over at side hustle nation.
1:21.8	com slash group ties, that's group TI. over at Side Hustle Nation. Come slash Group T I Z E.
1:26.4	And the cool thing here is that Melissa wasn't born
1:29.9	known how to do this stuff.
1:31.3	But she learned as she went. and I think that learn as you go
1:34.4	piece is critical and that's where our sponsor skill share
	...

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