Well, hello, hello, guys. You're listening to Beauty Bites with Dr. K. Secrets of a Plastic Surgeon, and it's time for a podcast.

And I've been so inspired with marketing and branding. I'm bringing this onto my platform. I'm going to talk to you today about

how to grow your personal brand, your professional brand and your overall brand with a marketing

expert. So excited to introduce Jennifer Kim. Jennifer, all the way from the Bay Area.

Tell us a little bit about you and the book that you've just written. Yeah. So I'm Jen Kim from the

Bay Area, as Dr. Kay said. And I wrote a book called Master Brand Method. And it helps experts

market themselves in a very authentic way by telling good brand stories.

Well, what inspired you to write a book, first of all, and how did you get to be a marketing expert?

It's a long thread, a long winding thread, but I will say that I originally thought I was going to be an attorney.

And I studied to be a corporate attorney and decided instead of going to law school, get my MBA,

because I was fascinated with

human psychology and how people behave. And to me, marketing is simply, number one, letting people

know how you can help them. And number two, it's the psychology of human consumption. And when you

put those two together, it's just really fascinating because marketing really moves the world. Whether we like it or not, it influences and inspires people to take action. And so that's how I felt

into marketing. I spent most of my career in Silicon Valley. And then in 2006, I decided to start

my own consulting company and grew it from there and I've been doing it ever since. That's incredible.

And the process of writing a book is a learning experience in and of itself. So you self-publish, you went to a publisher.

Yeah, let me say this. Writing a book is the most challenging thing I've ever done,

even more so than starting a business, growing a business, and having children.

And the reason is it's like, it's not to scare anyone, but it's confronting.

I like to say it's confronting because besides the discipline of the actual writing,

I think it's knowing that you're putting and you're packaging all of your expertise.

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