376: David Bronner - Dr. Bronner's Is More Than A Soap Company
The Ultimate Health Podcast
Jesse Chappus
4.5 • 1.5K Ratings
🗓️ 27 October 2020
⏱️ 63 minutes
🧾️ Download transcript
Summary
David Bronner is the Cosmic Engagement Officer (CEO) of Dr. Bronner’s, the top-selling brand of natural soaps in North America and producer of a range of organic body care and food products. He is a grandson of company founder, Emanuel Bronner, and a fifth-generation soapmaker. Under David and his brother Michael’s leadership, the brand has grown from $4 million in 1998 to $129 million in annual revenue in 2019.
David is helping to lead the effort to establish the Regenerative Organic Certified standard.
One of his passions is the responsible integration of cannabis and psychedelic medicine into American and global culture and he is a board member of the Multidisciplinary Association of Psychedelic Studies (MAPS).
In this episode, we discuss:
- 5 generations of family soapmaking
- The mystical insights of Dr. Emanuel Bronner’s mission
- Dr. Bronner's escape from an insane asylum and ending up in LA
- Dr. Bronner wasn't actually a doctor
- Spreading the joy of Jim Bronner with the Magic Foam Experience
- Donating 1,200 acres of land to the San Diego Boys & Girls Club
- The highest paid Dr. Bronner's employee gets capped at 5x the lowest paid
- Psychedelics for spiritual growth
- Awakening to the drug war
- Passion for making the world more peaceful
- Learning the Moral ABC from his granddad
- David's transition from Harvard to Amsterdam
- Becoming an activist
- The secret history of cannabis in America
- Learning the ropes from dad
- The battle of the hemp industry vs. DEA regulations
- Supporting psychedelic assisted therapy
- Regenerative agriculture restores ecosystems
Show sponsors:
Pique Tea <== 5% off all Pique Tea products & free shipping on orders over $60
BLUblox <== 15% off the world's most advanced blue light glasses
Organifi <== 20% off all Organifi products
Perfect Keto <== 20% off all Perfect Keto products (free shipping in the US)
Related links:
David Bronner - Cosmic Engagement Officer (CEO)
Follow Dr. Bronner's on Facebook, Instagram, and Twitter
Dr. Bronner's Magic Soapbox (documentary)
Lisa Bronner - Going Green With A Bronner Mom
Multidisciplinary Association For Psychedelic Studies (MAPS)
Jack Herer – The Emperor Wears No Clothes (book)
VETS: Veterans Exploring Treatment Solutions
Regenerative Organic Certified
Related episodes:
372: Ryland Engelhart – Kiss The Ground, The Story Of Cafe Gratitude, Regenerative Agriculture
352: Jenny Sansouci – Healing With Cannabis, CBD, & Mushrooms
375: James Sebastiano – Chasing The Present
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | coming up on the ultimate health podcast. |
| 0:02.8 | Oh, and well the story goes that people were coming more to get to the work got out, |
| 0:07.2 | that this was pretty dang good soap. |
| 0:09.4 | So people were coming to just get the soap and not sticking around to hear what he had to say. |
| 0:14.1 | And so he said that's when he put his message on the bottle. |
| 0:18.2 | And for him, the soap was always there more to sell the label than the label is there to sell the soap. |
| 0:23.0 | Hello and welcome to the ultimate health podcast episode 376. |
| 0:32.0 | I'm Jesse Chappas and I'm here to take your health to the next level. |
| 0:35.0 | Each week I'll bring you in-depth conversations |
| 0:38.0 | with health and wellness leaders from around the world. |
| 0:40.0 | And this week I'm chatting with David Bruner. |
| 0:42.0 | He's the Cosmic Engagement Officer, CEO of Dr |
| 0:45.9 | Brauners, which is the top selling brand of natural soaps in North America and the producer |
| 0:50.6 | of a range of organic body care and food products. |
| 0:54.3 | He's the grandson of the company founder, |
| 0:56.1 | Emmanuel Bronner, and a fifth generation soapmaker. |
| 0:59.7 | Under David and his brother Michael's leadership, |
| 1:02.1 | the brand has grown from 4 million in |
| 1:03.9 | 1998 to a hundred twenty nine million in annual revenue in 2019. David's also |
| 1:09.8 | helping to lead the effort to establish the Regenerative Organic Certified Standard, and one of his passions |
| 1:15.6 | is the responsible integration of cannabis and psychedelic medicine into American and global |
| 1:20.1 | culture, and he's a board member of the Multidisciplinary Association of |
... |
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