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Modern Craftsman

375 Stop Texting Clients

Modern Craftsman

Modern Craftsman

Education, Entrepreneurship, Business, Self-improvement

4.81.2K Ratings

🗓️ 14 September 2025

⏱️ 108 minutes

🧾️ Download transcript

Summary

Some shops run clean because the people do—no late-night texts, threaded comms, and a lean, full-sub model that actually protects margin. We also get into the personal discipline behind it (sobriety, routines, boundaries) and how that steadied cash flow and home life.

https://www.clarkandaldine.com

Video Notes: 
00:00 Intro & sponsors
05:07 Year in review + first new build
06:16 Cash-flow punch forces a reset
16:05 Sober season: anxiety, sleep, showing up
28:00 Reading & meditation with the kids
38:47 Client comms: no texting—use threads
40:27 Only call for emergencies (house flooding)
60:00 Picking the right scopes for margins
60:50 Running lean: 99.5% subbed out
68:20 Onboarding that sets expectations
78:35 Website, portfolio & finding your client
90:00 Life/business tradeoffs you don't see on IG
104:50 Wrap-up & where to find Clark + Aldine

Video Version: 

https://youtu.be/ZckcifjgzLo

 

Partners: 

Andersen Windows

Buildertrend

Harnish Workwear 

Use code H1025 and get 10% off their H-label gear

 

Transcript

Click on a timestamp to play from that location

0:00.0

If I just would have known, like in the future, please, please just let me know sooner.

0:04.0

Now we're on top of it right away.

0:05.9

We're having a phone call.

0:07.1

We're sending a message like, hey, we discovered this.

0:09.2

We haven't pinpointed a solution yet, but we're on it.

0:12.3

And we're going to hit you tomorrow with that.

0:16.1

Welcome back, everyone, to another modern craftsman podcast where today we are joined by Michael and

0:24.3

Danielle Gutelli of Clark and Aldine. Make sure you stick around until the end. The last 30 minutes

0:31.2

of this podcast is my favorite part of this podcast. Sorry Nick, but it was I got to spend a few minutes alone with these two

0:40.7

and really just dig into them a little bit more about the conversation that we had on a more

0:46.7

personal level. Just pick their brain, try and pull a little bit more out of them emotionally,

0:53.0

mentally, spiritually.

0:56.2

So I hope that you enjoy that.

0:58.0

That's towards the end of the conversation. But today, we dive into intentional living and not just as a buzzword, but as a daily practice

1:06.8

that shapes both life and business for Michael and Danielle.

1:11.6

So they've built a design build company called Clark and Aldine.

1:15.6

It's based around the idea of elevated homes for intentional living.

1:21.6

What's even more compelling is how their personal choices from fitness, meditation, to setting boundaries,

1:29.8

to their decision to cut alcohol out of their life, have transformed the way they parent,

1:36.3

the way they lead, the way they operate their business, and the way that they serve

1:40.6

their clients. This episode is about the connection between personal discipline

1:45.4

and professional clarity and how living with intention can change everything. So thank you,

...

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