37. Master the Art of Storytelling to Form Authentic Connections with Laura Belgray
Plenty with Kate Northrup
Kate Northrup
4.8 • 697 Ratings
🗓️ 21 May 2024
⏱️ 54 minutes
🧾️ Download transcript
Summary
Want to master the art of storytelling and write in a way that glues your audience to your emails, social posts, sales pages, books, and more? Then keep reading.
In today's episode, we have the incredible Laura Belgray, a renowned copywriter and the brilliant mind behind the book "Tough Titties: On Living Your Best Life When You Are The Effing Worst." Laura takes us through how she landed a book deal for her collection of personal and hilariously relatable essays (despite the content having nothing to do with her business), shedding light on the power of storytelling in marketing and creating authentic connections with your audience.
We then dive into her inspiring path to achieving seven figures in her business, exploring her ventures into launching group programs and courses. Laura also shares valuable insights about her transformative programs, Shrimp Club and Book Launch Hero, offering a peek into her super “Do Less” way of delivering programs that deliver results but aren’t a pain in the ass to offer.
Plus, Laura’s gonna make you laugh. She’s had me peeing my pants with her sense of humor for over 15 years.
Grab a box of tissues (because you’ll be laughing so hard) and get ready to be inspired by the incredible Laura Belgray.
“No great book, song, movie, TV show, work of art, anything ever created was created in the spirit of don't be annoying…or don't offend anybody, that is not creative Juice.”
Connect with Laura:
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Hey there! Looking to transform your relationship with money and time? Dive into the Do Less Dispatch – my midweek oasis of love-notes crafted to nurture your connection with abundance and space. Every Wednesday, receive refreshing insights, empowering tips, and heartfelt guidance straight to your inbox.
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Transcript
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| 0:00.0 | Hello, I have a super fun episode of Plenty for you today. It is with my longtime friend Laura Belgrade, |
| 0:08.2 | who is the author of Tough Titties on Living Your Best Life when you're the Fing Worst. |
| 0:15.1 | So Lori, Laura is a copywriter. She is the founder of Talking Shrimp and she's the co-creator of the copy |
| 0:23.0 | care that she created with our mutual friend, Marie Forleo. She's a brilliant writer and I have |
| 0:27.7 | been soaking up her emails for over a decade. And in this episode, we talk about how she got |
| 0:36.0 | a book deal for this book, which is not connected to her |
| 0:39.8 | copywriting business and how she managed to do that when it wasn't related to her direct |
| 0:45.0 | expertise because she really felt like she wanted to write a book of essays and not have |
| 0:49.9 | like takeaways and bullet points and not be personal development-y, which I really honor |
| 0:54.0 | and like I think was awesome. I love this book so much. In the episode, like takeaways and bullet points and not be personal developmenty, which I really honor and |
| 0:54.5 | and like I think was awesome. I love this book so much. In the episode, we also talk about |
| 0:59.2 | copywriting, how to be a great storyteller. How did you sell more of your programs? And she tells |
| 1:05.8 | a lot of funny stories. She makes me laugh. I tell the story of how we met in the basement of a personal development |
| 1:12.0 | program and so many other things. So enjoy the episode. You're going to laugh. You're going to love |
| 1:19.1 | Laura and you're going to be a better writer after you listen. Have fun. Welcome to Plenty. I'm |
| 1:27.1 | your host, Kate Northrop, and together we are going on a journey |
| 1:31.3 | to help you have an incredible relationship with money, time, and energy, and to have abundance |
| 1:39.6 | on every possible level. Every week, we're going to dive in with experts and insights to help you unlock a life of |
| 1:49.6 | Plenty. |
| 1:50.7 | Let's go fill our cups. |
| 1:52.1 | Please note that the opinions and perspectives of guests on the Plenty podcast are not necessarily |
| 1:59.5 | reflective of the opinions and perspectives of Kate Northrop |
... |
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