369: How to Step Into Thought Leadership with Carmen Landrau

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Natalie Eckdahl

Business, Female, Podcaster, Tank, Twitter, Media, Biz, Social, Management, Mom, Entrepreneurship, Chick, Productivity, Children, Eckdahl, Google, Facebook, Shark, Entrepreneur, Plus, Paradise, Balance, Bizchix

4.8 • 630 Ratings

🗓️ 9 May 2019

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What is thought leadership? Are you a thought leader?

To me, thought leadership is about sharing your ideas, ideologies, methodologies, frameworks…etc with others. This could be via a book, a podcast, a blog, video content, speaking, TEDx talks, teaching. It’s all about finding your audience and sharing your knowledge and expertise.

In this episode, you’ll hear the inspirational story that cardiologist Carmen Landrau shares. She’s a board-certified physician who specializes in cardiology. But, after having taken brave steps towards making a big change in her career, she is now a professional keynote speaker. Carmen uses her experiences in navigating a male dominated and hierarchical career to empower other women to recognize their talents, regain confidence, and take the next steps in their career and life.

Carmen shares how she handled imposter syndrome and really had to work on her mindset whilst establishing herself as a speaker. It was not easy, but it was not impossible.

We discuss:

How gaining visibility takes time and patience, and why connections are so important
Developing a speaking career – what’s involved, knowing your avatar, being prepared, working with a coach, and the biggest challenges to overcome
Why it’s so important to know your avatar and key stakeholders - how do they want to receive your message and what resonates with them?

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This episode was first published at Bizchix.com/369. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at BizChix.com/category/team/.

Transcript

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0:00.0	From doctor to keynote speaker.
0:03.2	Hear how cardiologist Carmen Landrao has stepped into thought leadership as a professional
0:09.1	keynote speaker.
0:10.6	Such a great episode for anyone looking to make a pivot.
0:16.2	She's busy juggling her own internet business.
0:19.5	A tweens.
0:20.8	Whatever. A toddler. An business. A tween. Whatever.
0:21.6	A toddler.
0:22.4	An infant.
0:24.5	A labradoodle.
0:25.9	And her husband.
0:27.0	What's for dinner, sweetie?
0:28.3	In her spare time, she talks to successful female entrepreneurs.
0:32.1	And a few cool dudes about their journey and how they make it all work.
0:36.8	Welcome to the Biz Chicks podcast with your host, entrepreneur, MBA, and mom.
0:43.1	Natalie Eckdahl.
0:44.7	Hey, Biz Chicks.
0:46.0	I'm so excited to explore the topic of stepping into thought leadership today.
0:51.5	What is thought leadership?
0:53.7	To me, it's sharing your ideas, methodologies,
0:57.4	best practices, training, frameworks, et cetera, with others. And the way others can consume your
1:05.4	thought leadership can be in a variety of ways. It might be through a book you've written,
	...

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