368. Why Your SEO Sucks and What to Do About It with Chris Dreyer

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Business, Management, Entrepreneurship, Marketing

5.0 • 539 Ratings

🗓️ 3 June 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if your biggest competitive edge isn’t the channel you choose — but how hard you’re willing to commit? In this episode of The Game Changing Attorney Podcast, serial entrepreneur, best-selling author, and the Founder of Rankings.io Chris Dreyer returns to break down what law firms are getting wrong about SEO, how AI is changing the digital playing field, and why consistency, community, and competition are more essential than ever. From dominating local markets to navigating Google’s evolving algorithms, Chris shares the no-BS truths that separate real results from wasted spend. Here’s what you’ll learn: Why “if you don’t commit” to SEO and review strategies, “it’s like an uphill battle” How to earn Google’s trust through “real-world relationships” and local relevance What it means to “never settle, always compete” — even after you hit your goals If you’re ready to obsess over the things your competitors are overlooking, this episode will show you how to turn strategy into dominance. ---- Show Notes: 01:54 – Introduction02:22 – What Law Firms Get Wrong About SEO06:01 – AI’s Impact on Search and Relevance12:39 – The Truth About AI-Generated Content15:40 – Advice for New Law Firms Entering SEO18:09 – Why Traditional Media Still Dominates22:17 – The Optimal Marketing Mix for Law Firms27:15 – Building Brand Affinity Through Grassroots Marketing32:48 – Proudest Moments and Hardest Lessons ---- Links & Resources: Rankings.io Niching UpPersonal Injury and Lawyer Marketing: From Good to GOAT Inside Tracker Giftology PIMCon (Personal Injury Lawyers Marketing & Management Conference) Profits First Cambridge Analytica Scandal ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 169. Chris Dreyer — Unlocking Leverage: Strategically Scaling Your Impact 345. AMMA. The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead 358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies

Transcript

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0:00.0	If you send a gift during Christmas or Valentine's Day or whatever, you kind of get lost in the noise and it's kind of like expected.
0:09.9	That's Chris Dreyer, founder of Rankings.I.O. and the author of Personal Injury and Lawyer Marketing from Good to Goat.
0:15.8	If we pick up our phone right now and I Googled, There's some rando holiday, pizza day or
0:21.8	Bear Day or something.
0:23.8	Like, you could find some that are fun to stand out.
0:26.7	And I guarantee the news they're going to write about this
0:28.9	because it's different.
0:30.0	If you're thinking about it from a Goodwill Plus marketing strategy,
0:34.7	then, like, let's target some different holidays.
0:36.5	Let's own one of those holidays.
0:45.2	I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth
0:49.3	company. I've built my business through practice, not theory. Crisp started with just $500 to my name and has grown to over eight figures in revenue
0:56.7	over the last few years, earning a spot on the Inc. 500 list of the fastest growing private
1:01.2	companies in America.
1:02.5	Our approach has been to take everything we've learned about generating massive growth
1:05.9	within our own organization and help the country's most ambitious and committed
1:09.4	law firm owners do the same for theirs.
1:11.4	In each episode of this podcast, I sit down with innovative market leaders from the legal industry
1:15.6	and beyond to learn from those who thrive in the face of adversity, challenge the status quo,
1:20.5	and define what it means to be a true game changer.
1:23.8	I sat down with Chris Dreyer to discuss what the best small firms are doing differently with
1:27.7	SEO in the age of AI, had to build relevance online by developing real-world relationships,
	...

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