367. AMMA — Market Domination Starts With the One Thing Most Lawyers Avoid

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Business, Management, Entrepreneurship, Marketing

5.0 • 539 Ratings

🗓️ 29 May 2025

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if trying to help everyone is the very thing keeping your law firm from growing? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill challenge the myth that more is better — more practice areas, more clients, more complexity. Instead, they reveal why clarity, consistency, and restraint are the real drivers of sustainable growth. From the $10M rule to the art of saying “no,” this episode is a practical blueprint for law firm owners ready to scale without spreading themselves — or their teams — too thin. Here’s what you’ll learn: Why the best cases go to the best marketers What the $10M rule means for your expansion plans Why generalists struggle to grow — and how specialists win The real impact of saying “no” to misaligned clients How focus helps you build authority and trust If you’re ready to scale your firm without losing focus, this episode will challenge you to lead with clarity, say no with confidence, and grow where it matters most. ---- Show Notes: 00:01 – Introduction 03:28 – Should I Niche Down to Compete With a Younger Attorney? 07:23 – Should I Expand Into New Practice Areas to Grow? 12:00 – How Do I Say No to Longtime Clients? 14:09 – The Power of Saying No to Stay Focused 15:30 – Why Boundaries Are a Sign of Growth 16:10 – Saying Yes Means Saying No to Something Else 16:14 – Final Thoughts: You Have the Power to Choose ---- Links & Resources: Turf Grass Phone Case ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 199. Jesse Cole — Change the Game, Break the Rules, and Create an Unforgettable Experience 258. AMMA — The Power of No: Setting Boundaries for Focused Growth 333. AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust

Transcript

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0:00.0	If you're not able to offer something that is a massive competitive differentiator,
0:05.7	maybe it's not something you're passionate about, it's not something that is a strength,
0:08.6	then you're going to integrate a lot of complexity in your law firm for a very, very small return.
0:19.2	I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company.
0:23.9	I've built my business through practice, not theory.
0:26.7	Crisp started with just $500 to my name and has grown to over eight figures in revenue
0:30.6	over the last few years, earning a spot on the Inc. 500 list of the fastest growing private
0:35.1	companies in America.
0:36.4	Our approach has been to take everything
0:37.9	we've learned about generating massive growth within our own organization and help the country's
0:42.1	most ambitious and committed law firm owners do the same for theirs. In each episode of this
0:46.2	podcast, I sit down with innovative market leaders from the legal industry and beyond to learn from
0:51.1	those who thrive in the face of adversity, challenge the status quo, and define
0:55.0	what it means to be a true game changer. This is Jessica, head of coaching strategy at Cris,
1:00.7	and today we're flipping the script for another special edition episode to get Michael's take on,
1:05.8	why narrowing your focus can actually unlock faster growth, why trying to be everything to everyone will hold you back,
1:12.0	and how saying no to the wrong opportunities is what creates space for the right ones.
1:16.5	As you're growing, of course you're going to say yes to everything.
1:19.2	But then later on, I think your level of focus is really defined by what you say no to,
1:23.4	because when you're saying yes to someone, you're saying no to something else. And it's realizing
1:27.9	that. That's coming up on the Game Changing Attorney podcast. Here we are, yet again, another AMMA. AnotherMA another one all right i'm excited for this jessica i know
1:49.2	sometimes we got some little thought starter that we do at the at the start of these but at this time
	...

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