368: Jessica Duce: VRBO Interior Design

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 16 October 2018

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to the show! Today we are excited to introduce you to Jessica Duce, the principal of J Duce Design in Colorado. With a lot of hard work, and a little good luck, Jessica discovered her ideal client and so today she specializes in VRBO and Air BnB Design. On the show today, Jessica tells the story of how she saw an opportunity to follow a completely new path in her business and jumped right in. Listen in today to learn about the joys and the challenges of designing for VRBO properties. J Duce Design has won multiple best of Houzz awards and has been featured in Parker Lifestyle Magazine, Highlands Ranch Lifestyle Magazine, and Omaha Family Magazine. Jessica was honored as Volunteer of the Year for her work for Habitat for Humanity. In 2018, J Duce Design is launching the Denver chapter of Savvy Giving by Design launched by Susan Wintersteen of Savvy Design. The goal of the non-profit chapter is to help families in crisis improve their current living environment for health and wellbeing at no charge to them. Listen in to find out more. Show highlights: The story of what has happened to Jessica's company in the last three years. How Jessica launched into the world of designing for VRBO properties. The scheduling challenges that come with VRBO designing. Jessica's awesome team. The one home that Jessica worked on has led to her working on five other homes in the last three years. Jessica discusses her connection in property management. Times are changing with vacation homes and Air BnB. Being creative when spending money to create the 'wow' factor. Jessica's goals when meeting with the housekeeping staff. Dealing with the 'flips'. Some important things that Jessica has learned about designing for VRBO homes. Some things that need to be considered when designing for the VRBO market. The story of the really successful Captain Arnold's house. Designing to appeal to the holiday market. Experimenting with the best ways to invest money in VRBO properties. Creating a photo spot in every house. Learning lots of new ideas from the BDNY. The biggest lesson that Jessica has learned in the last three years. Links: JDuce Design Instagram: JDuce Design Facebook: JDuce Design

Transcript

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0:00.0	Have you heard about the exciting new exhibit by the Black Artists and Designers Guild,
0:05.6	which was commissioned by the Cooper Hewitt Smithsonian Design Museum in New York City?
0:11.1	Big news, right?
0:12.6	The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.
0:18.2	Now, the batch designers exhibit is titled the Underground Library,
0:23.8	inspired by the Underground Railroad. The Underground Railroad is the clandestine network
0:28.6	established in the early 19th century through which many enslaved African Americans
0:33.6	traveled in search of freedom. This library installation represents a 21st century sanctuary surrounded by art, objects,
0:43.5	artifacts, and books of black legacy.
0:46.9	In reimagining and repurposing the Andrew Carnegie Personal Library,
0:52.7	badge invites you to examine the power of home libraries
0:56.1	and the significance of literacy, remembering that African Americans were denied the right to read
1:02.3	under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create
1:08.7	the flat panels for the windows. We used a custom design fabric
1:12.5	by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make a
1:20.0	point to visit this inspired space the next time you are in New York City. The exhibition runs
1:25.5	from November 24 all the way through August 10th,
1:30.0	2025. So you have plenty of time to get this on your calendar. We will put links in the show notes. Welcome to a well-designed business.
1:50.2	My name is Luann Nigara, and I'm so glad you found this podcast.
1:54.0	Together with my husband Vince and our partner, Bill, we have grown our company Windowworks from the ground up.
1:59.7	So I know and I understand the
2:02.1	challenges you face in running your interior design business.
	...

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