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Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host Bradley Sutton and this is the show that's a completely BS-free, unscripted,

and unrehears, organic conversation about serious strategies for serious sellers of any level in the e-commerce world.

We've got a couple people who have been helping serious sellers out there for years.

Emma and Rich, how's it going, guys?

Hello, it's going great. Yeah, awesome. Awesome. Great to see you. All right. Before we start, you know, this is for our YouTube viewers. I'm wearing, you know, you who are listening on the Apple podcast or something, have no idea what we're talking about, but I have a very strange logo on my hat today. Now, this is actually a minor league baseball team. However, can either of you, and I think Emma might have the advantage here,

can either of you think, like, what helium 10 tool inspired me to get this hat? Because I was

like, this is perfect to represent this helium 10 tool. Either of you can answer, but let's see. At first, I thought you were going to ask me a sports question and I'm like you, that I will definitely not be able to answer. What letter is this? That's a C. That's a C. C.

Cerebro is that what we're going with?

Cerebro and then do you see the eyeballs? He's like doing keyword research. He's looking for the keyword. So this is what I call my Cerebro hat that I have today. Anyways, that's neither here nor there. Let's get, we have a lot of things I want to talk to you guys about. But first of all, one thing that I think I was thinking

about when I saw that you two are scheduled together is out of probably anybody else in the

industry, I personally have seen you at more events than like probably every single event

almost that I have been at.

Ever since my very first one, I think, is where I met Emma even before I knew Rich.

So like you guys are, in my opinion, like veterans as far as like, hey, going to Amazon conferences and things.

So I just wanted to take a few minutes to talk about best practices.

You know, knock on wood, the world is fairly back to normal now. You know,

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