#367 - Get more shots on goal by using short form content with Connor Hance from Enhance Pickleball
Selling on Amazon with Andy Isom
Andy Isom | Amazon FBA Seller & Agency Founder
4.9 • 816 Ratings
🗓️ 16 September 2024
⏱️ 30 minutes
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Summary
In this episode, I sit down with Connor Hance from Enhance Pickleball to discuss the power of short-form content in boosting your online presence. Connor shares how creating quick, engaging content can help you get more "shots on goal," increasing visibility and driving more traffic to your brand. We dive into strategies that leverage platforms like TikTok and Instagram, highlighting how short-form videos can create opportunities for growth, especially for niche markets like pickleball.
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Transcript
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| 0:00.0 | So many people think you're just going to step into the batters box and hit a home run on your first wing. |
| 0:04.0 | Like rarely do you hear about that. I mean, you see it on SportsCenter. It's like, oh, dude, |
| 0:08.7 | some guy in the MLB hit his home run on his first major league at bat. But that's one in like |
| 0:12.7 | thousands of players. Most players like strike out on their first of bat or roll over or hit a flyout, right? So it's all about getting at bats and not every at bat |
| 0:21.3 | is going to be a home run. Baseball players, like, you don't get in there, strike out and |
| 0:23.9 | like, I quit baseball. This sucks. Like, no. |
| 0:30.9 | What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam. |
| 0:37.7 | Guys, I've got an exciting guest for you today. I'm here with Connor Hans from Enhanced Pickleball. |
| 0:44.3 | Connor, thank you so much for joining us today. |
| 0:46.4 | Yeah, thanks for having me. Excited. |
| 0:47.7 | I was actually really pumped. |
| 0:49.2 | Connor actually reached out to me and was expressing some interest, you know, and maybe talking to you guys |
| 0:54.6 | about content creation, about their journey of building their brand. And I checked out his brand |
| 1:00.2 | on social media. And I saw they have over 140,000 followers on Instagram, similar number of |
| 1:08.1 | followers on TikTok, 200,000 subscribers on YouTube. |
| 1:11.6 | So I was like, oh, absolutely, Connor. |
| 1:13.7 | Like, let's totally jam on this topic of content creation and how it can help boost your sales on Amazon or just with your e-commerce store in general. |
| 1:23.4 | But, Connor, let's just go back really quickly to kind of the origin store. I think this is something |
| 1:28.1 | that a lot of people really like to hear, knowing where people came from and the fact that they |
| 1:32.5 | were able to build a successful brand. So you come from a tennis background. You played tennis at |
| 1:38.6 | UCLA. And then, you know, after graduating from college in 2021, you realize, hey, I'm kind of into this e-com thing. I might have something going here. And then, you know, after graduating from college in 2021, you realize, hey, I'm kind of into this |
| 1:45.3 | e-com thing. I might have something going here. And then Enhanced Pickleball was born. Tell us a |
... |
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