Welcome back, everybody. I'm your host, Greg McEwen, and this is the Greg McEwen podcast.

And for the last several years, I have been formally interested, fascinated, no, it's more than that, actually beginning to do the research at the University of Cambridge, to try to refine

and then scale a very particular way of communicating. Let's say there's a thousand different

ways to communicate in life, and there are.

Well, all of them but one, in my point of view, is some kind of counterfeit.

That is, it's a very bold claim really, but I stand by it now.

There's one way to communicate.

That increases the likelihood of being able to solve problems, work together, collaborate, cooperate.

And in that journey, one of the things that I have become absolutely convinced is necessary to do is to gather the case studies in as much detail as, from those who have applied this way of communicating

at the highest level and have brought about as a result tremendous impact.

Today's guest is just such a person.

In a loose way, I think of today's guest and this small handful of

others as the last Jedi. People who really have been radical in doing something that at the

surface won't even sound radical. But it is because it's so rarely done. There are so many other assumptions,

so many other ways of communicating, so many of ways of operating with people around us.

And here we have Ward Clapham. Now Ward was featured in essentialism for something we will

discuss today as well, the innovation of positive

tickets. My goodness, can you imagine? When was the last time you who were listening or watching this

were pulled over by a police officer? And what were you thinking in that moment? Were you thinking

to yourself? I wonder if this will be a negative ticket or a

positive ticket. Whatever you were thinking, we know categorically for sure. It wasn't that. Of course,

you were wondering, will I get a ticket or not, not whether it was positive or negative. But there it is,

...