What's up guys? This is Andy back with another Amazon quick tip. This is a question that was asked on my weekly Q&A call with my coaching students. Enjoy.

I know you preach a premium pricing strategy, but how do you know how to price your product when there is a huge range in your market?

The low-end Chinese brands are selling in the range of $25 to $40 per unit.

The mid-range products are selling around $110 to $120.

That's a very big jump per unit.

And the high-end name brands in my market are selling anywhere

from $200 to $600 per unit. I'm struggling to determine the pricing for my product. I've invested

heavily into branding and my brand has a very high-end feel. I'm also sourcing a high-quality product.

Not sure where to start with pricing.

Okay, so this product, and this is me having no idea really what the product is, just looking

at the question subjectively here.

This is a really good example of a product or category where the pricing in and of itself

is part of the branding, like part of the strategy.

Because there's such a wide range. There's 25 all the way to 600. That is a massive price

range. So I would suggest strongly sticking to the pricing that makes sense for your product.

Like I think you have to look at your product from a very

unbiased perspective and say in this range of like the $20 to $40, $100, $2 to $600, where does your

product belong? Like legitimately. Don't have like, you know, your brand owner goggles on where you're like,

my product's amazing. My product's the best. Step back, really assess your product, your quality,

what you're offering, compare it to the competition and really ask yourself, where does your

product belong? Honestly, that's kind of like the thought process that I would take with something

like this.

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