What's up guys? This is Andy back with another Amazon quick tip. This is a question that was asked

on my weekly Q&A call with my coaching students. Enjoy. I'm having a hard time predicting

what PPC budget I should keep aside per month. Could you also

dive into your PPC optimization services? How to figure out if that's a right fit? I've gotten this

question asked a lot lately since we've started doing the agency stuff because we audit people's

brands, you know, do a review to see if they, you know, would be a good candidate for PPC management.

And, you know, everyone pretty much asks, what should I spend? How much would I have to spend?

Now, the kind of cookie cutter answer that I give to people is you want to spend at least the price of your product per day.

So if you're selling a $30 product, you want to sell at least, or excuse me, spend at least $30 a day on ads. But again, that's like bare,

minimum in my opinion. So, you know, let's call it $1,000 a month is like the minimum. Now, when we're

talking like second half this question, like PPC services, how to figure out if that's a right fit.

The other side of that, and this is just my full, honest, transparent opinion on this, if you're going to pay an agency

or someone else, right, pay someone to run your ads for you, the best ROI you're going to get

is if you spend more on ads, right? Like if you only spend, like, let's just throw basic numbers around,

let's say, if you only spend $1,000 a month on PPC, but you want to hire an agency and you pay them

$1,500 a month, you're paying the agency $1,500 a month for someone to manage your ads for you and do all that for you, which is really

nice. But if you're only spending $1,000, let's say you get one sale a day, right? So you're

spending $1,000 a month, you're only going to get one sale a day. So you've sold how many units?

You've sold 30 units that month from ads, 30 whole units, and it costs you from a services fee, $1,500 to sell 30

units. Some of those units, maybe you made a profit. Your A cost still is probably going to be

pretty high if you're just starting out. So technically, you're probably going to still be losing

money. So you're going to be losing a little bit of money on the sale and then you're losing $1,500 on the management. But if you were to spend

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