362. The Secret Weapons for Outpacing Your Competition

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Entrepreneurship, Marketing, Management, Business

5.0 • 539 Ratings

🗓️ 13 May 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

As we celebrate five years of The Game Changing Attorney Podcast, this Business Titans edition honors the visionary leaders who’ve built powerhouse brands, navigated high-stakes decisions, and proven that excellence, adaptability, and bold thinking aren’t just values — they’re strategies. In this episode, we spotlight the builders: entrepreneurs and executives who scaled with purpose, led through adversity, and never settled for average. From world-class customer service and employee empowerment to the raw realities of risk, reinvention, and rapid growth, their insights are a masterclass in what it takes to lead at the highest level. This episode features: Horst Schulze: On why excellence is a non-negotiable standard, and how empowering employees drives loyalty and brand equity. Marcus Lemonis: On the power of owning your mistakes, building on people-process-product, and leading with transparency. Alex Hormozi: On why pain is a more powerful motivator than passion — and how humility and long-term thinking shape real success. Joey Coleman: On transforming employees into advocates by designing every phase of their journey with intention and care. Kara Goldin: On recovering from failure, staying scrappy, and building a brand by staying relentlessly curious and open to reinvention. If you're building a business that aims to stand the test of time, this episode is packed with hard-earned wisdom, leadership strategy, and the relentless mindset it takes to succeed. ---- Show Notes: 00:00 – Introduction: Celebrating 5 Years with Visionary Business Titans 02:17 – Horst Schulze: Why Excellence Is a Decision (Not a Perk) 05:50 – The $2,000 Rule: Empowering Employees to Create Loyalty 11:08 – Marcus Lemonis: The 3 P’s of Business (People, Process, Product) 17:30 – Why Accountability & Mistake Ownership Drive Sustainable Growth 23:31 – Alex Hormozi: Using Pain as Fuel & Reframing Entrepreneurial Mindset 31:47 – Time as a Founder’s Most Valuable Asset 40:01 – Joey Coleman: Creating Remarkable Employee Experiences 48:46 – Kara Goldin: Navigating Setbacks, Brand Building & Thinking Differently ---- Links & Resources: Horst Schulze Marcus Lemonis Alex Hormozi $100M Offers: How To Make Offers So Good People Feel Stupid Saying No $100M Leads: How to Get Strangers To Want To Buy Your Stuff Joey Coleman Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Never Lose an Employee Again: The Simple Path to Remarkable Retention Kara Goldin Undaunted: Overcoming Doubts and Doubters ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 358. Your Competitors Don’t Want You to Know These Game Changing Marketing Strategies 356. Warning: These Industry Titans’ Insights Might Change How You Run Your Firm 360. The Hidden Formula for Unstoppable Motivation and Achievement

Transcript

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0:00.0	You can keep doing what you're doing. It's just you're going to keep getting what you're getting. And so the question is whether you want to keep getting what you're getting or you're willing to change something. Welcome to a special edition episode of the Game Changing Attorney podcast featuring five business titans who've built exceptional organizations. Many entrepreneurs that they cannot admit that anyone else could do a better than them. And most people would do a better thing. And I think it's a much better belief. They're like, everyone can do everything better than that.
0:24.0	It's great. Many entrepreneurs that they cannot admit that anyone else could do a better than you. And most people would do a better thing
0:21.0	and I think it's a much better
0:21.8	belief.
0:22.4	They're like,
0:37.8	everyone could do everything better than that. It's great. I'm not needed. And that's the point. You want to own the business, not have the business on you. I'm Michael Mogul, founder and CEO of Crisp, the nation's number one law from growth company.
0:40.5	I've built my business through practice, not theory.
0:37.8	Crisp started with just I'm Michael Logel, founder and CEO of Crisp, the nation's number one law firm growth company.
0:40.5	I've built my business through practice, not theory.
0:45.9	Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,
0:50.2	earning a spot on the Inc 500 list of the fastest growing private companies in America.
0:59.1	Our approach has been to take everything we've learned about generating massive growth within our own organization and help the country's most ambitious and committed law firm owners do the same for theirs.
1:11.1	In each episode of this podcast, I sit down with innovative market leaders from the legal industry and beyond to learn from those who thrive in the face of adversity, challenge the status quo, and define what it means to be a true game changer.
1:16.2	Today, we're revisiting some of our most powerful conversations with visionary entrepreneurs and industry leaders. Their insights will help you build a thriving firm and lead with clarity,
1:20.4	focus, and purpose. In this episode, we'll explore the mindsets and strategies that help you turn
1:24.8	challenges into opportunities and big goals into real results. We're operating in a different world today and those who understand the digital
1:32.6	platforms and the ability to transact with customers online through techs, through leads,
1:39.6	through database management will ultimately be the ones that are here tomorrow.
1:46.0	That's coming up on the Game Changing Attorney podcast.
1:53.0	Before we begin today's episode, I want to remind you that we aren't beholden to any sponsors or run any ads on this podcast.
2:03.6	This allows us to present all of our episodes raw and unfiltered.
2:07.0	I'm not going to push any made-to-order meal services on you or try to save you any money on your car insurance.
	...

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