362. How to start a SUCCESSFUL business in your 20s ft. Brittney Saunders
The Psychology of your 20s
iHeartPodcasts
4.8 • 1.7K Ratings
🗓️ 8 December 2025
⏱️ 49 minutes
🧾️ Download transcript
Summary
Brittney Saunders is the founder of Fayt the Label, one of Australia's biggest clothing brands and empires. She launched the business from a shed in her backyard in her 20s and has grown it into a multimillion dollar brand. Before Fayt, she launched a number of other businesses as well, and today she tells her story and gives her best advice. We discuss:
- Britt’s journey from influencer to business owner
- Why it took her 4 years to start paying herself
- The most costly mistake when starting a business
- Should you hire your friends and family?
- How to actually make a product that people want?
- How to try again after failing
- The power of doing things a little bit scared
Plus so much more!
Follow Brittney HERE!
Shop Fayt HERE!
*Please note the views of guests are not necessarily shared by our host. We invite open discussion and differing viewpoints, experiences and information.
Follow Jemma on Instagram: @jemmasbeg
Follow the podcast on Instagram: @thatpsychologypodcast
For business: psychologyofyour20s@gmail.com
The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist.
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Transcript
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| 0:00.0 | This is an I-Heart podcast. Guaranteed human. |
| 0:08.5 | Hello everybody. I'm Jemma Spike and welcome back to the psychology of your 20s, the podcast |
| 0:14.6 | where we talk through the biggest changes, moments and transitions of our 20s and what they |
| 0:20.7 | mean for our psychology. |
| 0:29.0 | Hello everybody. Welcome back to the show. Welcome back to the podcast. New listeners, |
| 0:34.1 | on listeners, wherever you are in the world. It is so great to have you here back for |
| 0:38.1 | another episode as we of course break down the psychology of our 20s. Starting a business during |
| 0:44.1 | this decade, starting a successful business in this decade is a big goal that I know a lot of |
| 0:51.1 | you guys have. I so often get requests for advice on this or to bring |
| 0:56.5 | somebody on who can give us some no bullshit straight shooting advice on what it takes, how to |
| 1:02.7 | formulate an idea, how to execute an idea, how to handle money, investment stuff. Today I am so |
| 1:09.5 | lucky to have that somebody on the podcast who can talk us through |
| 1:13.2 | all of these things. Brittany Saunders is the founder and CEO of Fate the label. It is an iconic |
| 1:19.0 | Australian clothing brand, iconic that has exploded in recent years and she started this business |
| 1:25.3 | in her 20s. I'm so excited to have her on and to hear her story. Brittany Saunders, welcome to the psychology of your 20s. Thanks for having me, Gemma. I feel like your voice is so calming. Do people say that to you? They do. They do. I don't know what it is though, because I find my voice really irritating. But I feel like I need to match the way that you talk so that we can, no, I'm not |
| 1:44.3 | going to do that. Because my voice is like naturally very loud and then you're being really calm. So I'm like, I think I need to be kind. Yeah, I everybody. Well, I was saying, like, I love having to you before this. I was like, I love having another Australian on the podcast. I feel like you need to get some more on. I know I do. I do. I don't know. I do a lot, but like just this year I just |
| 2:03.6 | hasn't know. |
| 2:05.1 | I do a lot, but like just this year I just haven't happened. |
| 2:08.1 | That's kind of cool, though, if you're mixing it up and getting people from all over the world. |
| 2:12.0 | But I feel like people always say, oh my God, yeah, like you don't have a strong Australian accent. |
| 2:13.3 | And I'm like, I think I do. |
| 2:14.4 | But hearing your accent. |
... |
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