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Dave Tate's Table Talk

#362 85% OF GYMS FAIL. HERE'S WHY. | Joe Riggio & Dan Goodman

Dave Tate's Table Talk

Dave Tate

Fitness, Health & Fitness

4.9586 Ratings

🗓️ 5 August 2025

⏱️ 139 minutes

🧾️ Download transcript

Summary

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Welcome Dan Goodman and Joe Riggio to the 362nd episode of Dave Tate's Table Talk podcast. 

 

Dan Goodman and Joe Riggio are standout figures in the fitness industry, each bringing unique strengths to their partnership at Varsity House, a prominent gym brand they've developed together. Dan began his career at the front desk of Parisi Speed School at 16 and quickly ascended the ranks, eventually partnering with Joe in 2009 to establish Varsity House. Known for his strategic vision in business development and financial management, Dan has become a trusted advisor to gym owners globally through their consulting venture, The Business of Strength.

 

Joe Riggio started Varsity House in 2006 from an unused loading dock, driven by a lifelong passion for fitness that began when he was twelve. With a master's degree in Biology and nearly two decades as an Adjunct Anatomy & Physiology Professor at Montclair State University, Joe's scientific approach has not only propelled Varsity House to a 20,000 sq/ft facility but also helped numerous athletes and local adults enhance their fitness. As a dedicated family man and avid outdoorsman residing in River Vale, New Jersey, Joe is passionate about expanding their brand and assisting other gym owners in achieving business success through innovative training and business strategies. Together, Dan and Joe are steering Varsity House towards a future of expansion, aiming to open ten new semi-private training facilities in the next five years.

 

Varsity House Gym IG: https://www.instagram.com/varsityhouse/

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Transcript

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0:00.0

The majority of businesses that have business problems ignore the business side of things, right? The second you hire people, it's like having a kid. You are no longer in control of your time and life. You have to trust one another. If you don't trust where this operation's going and the people that you're doing it with, it's never going to work.

0:29.9

It's time to sit down, keep it real, and cut the bullshit.

0:31.9

Welcome to Table Talk.

0:34.8

All right, guys, we're back with another episode of Table Talk.

0:38.3

I have Joe and Dan back from the Varsity House. They were on podcast 323. We're going to be talking about business and the strength world and the gym world.

0:46.5

And to put a little bit of context into this, you guys are, I believe, one year away from 20 years.

0:53.5

Yeah. Yeah.

0:54.4

And so I looked this up last night.

0:57.8

We already know the stats as far as businesses and failures, right?

1:01.4

So most fail, 50% fail within the first five years.

1:07.5

According to the Bureau's statistics, about 20% of small businesses fail in the first year,

1:11.6

roughly 50% fall by year 5, by year 10, 60 to 70% fall.

1:18.6

When you get into the year 20, you're dealing with like 80, 85%.

1:26.6

When you're dealing with gym businesses specifically, there's other things

1:31.5

that play into that, such as high fixed costs, leases, equipment, insurance, staffing, shifting

1:36.4

trends, which you've seen, you know, can kill a gym business. For an example, in CrossFit, was it its popularity? It was just

1:46.2

wiping out other businesses left and right. That would be probably the biggest trend that went

1:51.2

through that kind of crushed things. The churn rate is still a difficult thing to kind of manage,

1:58.0

and at least we forget the pandemic, know having to manage that and so the

2:04.7

the best i could get gpt right prompting all that is about 10% of gym businesses will make it 20 years

2:15.8

which puts you in a category that's ridiculous, right? So across the board, just look at it. It's weird to think about it. When you say it like that, it's, I don't know, I mean, I never show up every day thinking about that. I mean, Dan and I think of just, you know, I don't know, we made a commitment to each other. We made a commitment to a brand. We made a commitment to a bunch of people. Our families, our wives. It's like, you know, and we just keep showing up every day. And, you know, of course, like every business, we've had a boatload of problems, issues, things that had to get fixed. And I think we've just been super committed to each other. We still do. We still do. Yeah, we still do. Tons of stuff. We're talking about at dinner last night. And, you know, we're over on the wall just like, you know, you're being in a space like this, just sparks creativity. We don't have anything in our gym that symbolizes that we started in 2006, almost nothing.

3:07.7

Yeah.

...

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