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The James Altucher Show

361 - Jesse Itzler: The $160,000 Lesson

The James Altucher Show

James Altucher

Education, Business

4.62.7K Ratings

🗓️ 5 June 2018

⏱️ 78 minutes

🧾️ Download transcript

Summary

Jesse doesn't remember anything he learned from college except for ONE lesson. He calls it "the $160,000 lesson." He almost breezed by it. I had to stop him. "What was the lesson?" It's a strong lesson. And if I try to write the whole story in this box, it'll lose it's power. I wrote about it here. Or you can listen to the podcast now [it's in the first 2 mins]. It's worth it. Jesse is one of the most naturally motivating people I've ever met. And it's contagious.   I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Show Notes: Living with the Monks: What Turning Off My Phone Taught Me about Happiness, Gratitude, and Focus by Jesse Itzler Living with a SEAL: 31 Days Training with the Toughest Man on the Planet by Jesse Itzler My first interview with Jesse Itzler: Ep.163: 6 Simple Steps to Becoming Self-Made Vanilla Ice (rapper) Marquis Jet (a company Jessie founded, which was then sold to NetJets) Zico coconut water (Jesse's a partner) My interview with Shane Snow, author of Smartcuts [Ep. 355 - Make The Breakthrough You Need (With These "Smart Cuts"] President Obama Dwight Eisenhower John F Kennedy Lyndon B Johnson Richard Nixon Spanx (invented by Sara Blakely who Jesse is married to and who I got to interview on this podcast: Episode 211: How To Get a Billion Dollar Idea) Philip Roth who wrote "American Pastoral" a Pulitzer Prize winning book Steve Jobs Game of Thrones Monasticism  Silent retreat Thich Nhat Hahn and his monastery which is Buddhist Jesse stayed with Orthodox Christian monks Vipassana (silent retreat) "Fit for Life" by Harvey Diamond and Marilyn Diamond Jesse turned some of the highlights from his book into an animated series. Check it out here Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify   Follow me on Social Media: Twitter Facebook Linkedin Instagram ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

This isn't your average business podcast and he's not your average host.

0:06.4

This is the James Altiger Show on the Choose Yourself Network.

0:10.4

Today on the James Altiger Show.

0:15.4

I've never was the kind of person that learned through textbook at school.

0:19.8

I didn't learn really going to class.

0:21.2

I don't remember anything from college.

0:23.0

I mean, I went to American University, the tuition at American University is $40,000 a year today.

0:29.7

I don't know, it was way less when I went.

0:31.4

I'm 50.

0:32.4

But for $160,000, $Presindalers of a college tuition, I remember literally, I remember specifically one lesson at school.

0:42.2

I actually call it $160,000 lesson.

0:45.0

But I don't, I have no, I was the lesson.

0:47.5

I was taking an advertising class my senior year and I was at a crossroads in my life.

0:52.0

I was either going to go into the music business which I love.

0:54.4

That was my passion.

0:56.2

Where I was going to sell a product called Antfranies Brownies.

0:59.4

Because I had a roommate in college who had an Antfranie.

1:02.1

And every month she sent us this shipment of brownies.

1:04.5

And I don't know what she put in these brownies, but I was like, they made everybody laugh.

1:08.1

I'm like, I can market these brownies.

1:09.7

She was ahead of her time.

1:10.7

See, in other words, you don't know what she put in these brownies, but it's about to be legal and off of today.

...

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