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The James Altucher Show

361 - Jesse Itzler: The $160,000 Lesson

The James Altucher Show

James Altucher

Society & Culture, Talk Radio, Writer, Philosophy, Comedy, Chess, How To, Entrepreneurship, Jay, James, The James Altucher Show, Altucher, Author, Jay Yow, Education, Jay The Engineer, Business, James Altucher

4.62.7K Ratings

🗓️ 5 June 2018

⏱️ 78 minutes

🧾️ Download transcript

Summary

Jesse doesn’t remember anything he learned from college except for ONE lesson. He calls it “the $160,000 lesson.” He almost breezed by it. I had to stop him. “What was the lesson?” It’s a strong lesson. And if I try to write the whole...

Transcript

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0:00.0

This isn't your average business podcast and he's not your average host.

0:06.4

This is the James Altiger Show on the Choose Yourself Network.

0:10.4

Today on the James Altiger Show.

0:15.4

I've never was the kind of person that learned through textbook at school.

0:19.8

I didn't learn really going to class.

0:21.2

I don't remember anything from college.

0:23.0

I mean, I went to American University, the tuition at American University is $40,000 a year today.

0:29.7

I don't know, it was way less when I went.

0:31.4

I'm 50.

0:32.4

But for $160,000, $Presindalers of a college tuition, I remember literally, I remember specifically one lesson at school.

0:42.2

I actually call it $160,000 lesson.

0:45.0

But I don't, I have no, I was the lesson.

0:47.5

I was taking an advertising class my senior year and I was at a crossroads in my life.

0:52.0

I was either going to go into the music business which I love.

0:54.4

That was my passion.

0:56.2

Where I was going to sell a product called Antfranies Brownies.

0:59.4

Because I had a roommate in college who had an Antfranie.

1:02.1

And every month she sent us this shipment of brownies.

1:04.5

And I don't know what she put in these brownies, but I was like, they made everybody laugh.

1:08.1

I'm like, I can market these brownies.

1:09.7

She was ahead of her time.

1:10.7

See, in other words, you don't know what she put in these brownies, but it's about to be legal and off of today.

...

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