This isn't your average business podcast and he's not your average host.

This is the James Altiger Show on the Choose Yourself Network.

Today on the James Altiger Show, every business owner connects with other business owners about business,

like they're used to that.

So what can you do to take the relationship to the next level?

I think at the end of the day, we all want deep, meaningful, personal connection type relationships,

and we live in a time in an era where those are increasingly more and more rare.

And so I think the opportunity for someone who's willing to create those kind of meaningful connections and grow it is incredible.

And the crazy thing is all the research in the data proves it again and again across every industry imaginable.

It is so critical, like I will tell you, I've made 100% of all the money I've ever made from relationships that I took two, three, four, five levels deeper than the initial connection.

Meaning let's say I met someone in the business context, they became a business acquaintance.

But if I took it deeper and deeper and deeper, then the opportunities expanded into the multi-millions.

And in so many times I can't ignore it and this is what you talk about in the book, but not only that,

we could talk for five hours about this book because I believe so much how these principles apply to every area of life.

So in the podcast I can introduce Joey Coleman, not only a good friend, but you just came out with a great Wall Street Journal best-selling book.

First off welcome Joey.

Thank you James, thrilled to be here.

There's so many stories we have to talk about before we get into the book.

But I want, and before I even say the title of the book, the book title almost sounds businessy, but when I read it and look through it, and I know you and I know the topics very well because I've heard you speak about these topics,

I want to take these topics and apply them to every life circumstance because I feel the advice you give applies to relationships, friendships, entrepreneurship, solo-prenorship, being an employee and managing your relationships with your boss and your business.

I don't know every situation in life, being a reporter and having these relationships apply to your contacts, being an FBI agent and having it applied to your people on the street, I don't know.

Sure, I totally agree with you. I mean at the end of the day, the core foundation, if you will, of the entire framework that I talk about in the book is the human condition.

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