#36: Scott Jeffrey Miller—Marketing Strategies That Stand the Test of Time
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 6 September 2021
⏱️ 26 minutes
🧾️ Download transcript
Summary
Want to beat the competition every time, without having the lowest price in the market? First, make it unbelievably easy to buy from you. Second, surprise and delight customers by taking the extra step to show them you care. In this episode, Don is joined by Scott Jeffrey Miller, author of Marketing Mess to Brand Success. They'll coach you through how to make your marketing air tight so your customers not only have an effortless buying experience, but rave about your brand to everyone they know!
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Order Scott Jeffrey Miller's book, Marketing Mess To Brand Success, at MarketingMessBook.com
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Transcript
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| 0:00.0 | You're listening to The Business Made Simple Podcast, where we help you discover what's |
| 0:06.0 | wrong with your business and show you how to fix it. |
| 0:08.6 | I'm your host, Donald Miller. |
| 0:10.4 | Today I'm talking to Scott Jeffery Miller, who is the author of Marketing Mess to Brand |
| 0:15.5 | Success, and we're talking about one of my all-time favorite topics, of course, that |
| 0:19.9 | is marketing. |
| 0:21.6 | But we're not just going to go through the book and talk about what the book says. |
| 0:25.1 | I said, what if I'm a business owner, treat me like a business owner, and help me do |
| 0:30.6 | really practical marketing that is easy that I can do today. |
| 0:35.0 | What you're going to find, as you listen to this podcast, are tip after tip after tip after |
| 0:40.4 | tip. |
| 0:41.4 | Most of it has to do with marketing, but there's all sorts of other little business strategies |
| 0:45.5 | that I think are going to help you grow your business, connect with customers, increase |
| 0:50.3 | revenue, and just create better bonds with the people that you love serving. |
| 0:54.5 | Scott Jeffery Miller, thanks for coming on today. |
| 0:59.6 | Donald Miller, thank you for the platform and the spotlight again. |
| 1:02.6 | We have sort of changed our podcast, but we're basically turning around and coaching everybody |
| 1:07.4 | who is listening. |
| 1:08.4 | They all own businesses or run businesses. |
| 1:11.2 | And let's say I came to you, let's say I've got a pet store, I just opened up in a small |
| 1:17.2 | town and I'm looking for some marketing tips. |
| 1:20.5 | What's the most important thing that I need to do to start getting word out about my pet |
... |
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