Hi, this is Greg. Look for my book The Agile Brand on Amazon or on my website at the

agile. World. Welcome back to the Agile World. This is Greg Kielstrom. In the last few episodes I talked

about what changed in the world through technology, through society, in our industries

that really brought about the need for Agile Brands. In the next few episodes I'm going to talk about what I

refer to in my book the agile brand as the agile brand manifesto. So it's a series of things that I believe that Agile Brands should adopt.

This is really based on the Agile Manifesto coming from the software world.

So back in 2001 2001 they wrote a series of values and beliefs that

they adhered to and that the Agile methodology community has really adhered to since.

So as I wrote my book, the agile brand, I took my own liberties with creating my own manifesto and I'm going to go through those over

the next few episodes.

So there's four things really.

One is long-term customers over short-term sales. I'll talk about that a little bit more in this episode

The second one is valuing dialogue with customers over broadcasting one-way marketing messaging.

The third thing is staying true to our values over doing whatever we can to generate profits.

And the last thing is valuing continual improvement over maintaining the status quo.

So today I'll talk about long-term customers over short-term sales.

And I can relate to this personally.

I ran an agency called Carousel 30 for over a decade,

about 14 years or so.

And, you know, as a business owner, you're always,

you know, you need to bring in new business,

you need to bring in revenue.

...