Hi, this is Greg. Look for my book The Agile Brand on Amazon or on my website at the

agile. World. Welcome back to the Agile World. This is Kielstrom. In the last few episodes I've talked

about what has changed in society, with technology, and in our industries that has really brought about the need for agile brands.

I talked about social transformation, which really is the changing buying and

recommendation behaviors brought about by the internet and social media.

Then I talked about brand as experience and relationship where brands that truly understand

how to offer meaningful relationships with their customers are successful.

Talked about marketing disruption, how new companies like Uber and others have really disrupted traditional industries and really put everyone on notice in any traditional industry that

their market is ripe for disruption if it hasn't been disrupted already.

Then I talked about exponential technologies which

things like personalization automation other things like that that really allow a brand to reach an infinite amount of

people with personalized content messaging and offers that are relevant to them and how that benefits

agile brands.

In the last episode I talked about the modern customer experience and what I refer to as the device agnostic consumer.

Basically consumers that have multiple devices, they use multiple channels to shop, to contact brands to interact and how the consumer really isn't paying

attention to you know what what method or medium they want to use to contact or perform an action,

they really use what is most convenient to them at the time and how brands really need to understand that in order

to take advantage of this, whether that's to help make a sale, so an opportunity or take an opportunity to maybe turn a situation around that could

turn into a complaint or something like that that they may want to try to turn around,

how agile brands really need to be present

and listening on all types of channels.

In the last episode on this series, I'm going to talk about agile marketing and real-time data. So this idea

...