36: Adaptogenic beauty brand Deon Libra reduces stress from the inside out
Build With Rob
Rob Dyrdek
5 • 636 Ratings
🗓️ 7 February 2022
⏱️ 47 minutes
🧾️ Download transcript
Summary
From tragedy can come opportunity. When Devin’s father passed from a stress induced heart attack, she found herself anxiety ridden and unable to sleep properly for years. In coping with her loss, she began experimenting with adaptogens to calm her own body and mind. Creating body butters and teas from home, she discovered a new approach to beauty from the inside out.
Frustrated that Black customers seem to be an afterthought in the beauty market, she set out to create Deon Libra, a brand that caters to the naturally higher stress levels of people in her own community. With her co-founder and COO, Brit Kirkland, Devin found a home for her nascent brand at Dyrdek Machine.
Recorded in December of 2021, this episode was recorded shortly after Rob and the Deon Libra founders met in person for the first time.
Website: https://deonlibra.com/
IG: @deonlibrabody
Transcript
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| 0:00.0 | Welcome to Build with Rob. I am Rob Deerick. You know me. I'm the founder and CEO of the Deerick Machine. You know what the Deerick Machine does. We systematically fuse art, science, and magic to manufacture amazing. We are a business that creates businesses, and we build businesses with amazing people. |
| 0:22.7 | We like to call them doer dyers. |
| 0:29.2 | And today we have two beautiful, amazing young ladies who are our latest doer dyers that we are building a company with. |
| 0:32.2 | Could you please introduce yourselves to this world that is Build with Rob and the listeners of this podcast. |
| 0:40.8 | Hi, I'm Devin McGee, and I'm the co-founder and CEO of Dion Libra. |
| 0:45.7 | What's up? I'm Britt Kirkland, and I am co-founder and C.O. of Dion Libra. |
| 0:50.9 | And for the world, if you could just explain to them what Dion Libra is, what it stands for |
| 0:58.1 | and what it's going to do to change the world quickly so that they have an idea of the business |
| 1:03.6 | that we are in together. |
| 1:05.4 | Cool. |
| 1:06.2 | Dionne Libra was my dad's middle name, Dion and Libra was his zodiac sign. |
| 1:10.7 | And we are a beauty brand formulated to help the body manage. was my dad's middle name, Dion, and Libra was his zodiac sign. |
| 1:15.6 | And we are a beauty brand formulated to help the body manage stress. |
| 1:18.0 | It's tight. |
| 1:18.7 | Look, Britt was... It's tight. |
| 1:19.4 | Man, I felt like Britt was about to do a fault. |
| 1:21.4 | You got an other side of it? |
| 1:22.6 | You got another... |
| 1:23.3 | No, we launched in parts. |
| 1:26.1 | And so the first part was editorial. |
| 1:27.8 | And so I also am part of the editorial team. |
| 1:31.3 | And I like to say that we are an adaptogenic beauty and wellness brand. |
... |
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