35: The process of learning, evolving and growing in any new endeavor

Build With Rob

Rob Dyrdek

Business, Entrepreneurship

5 • 636 Ratings

🗓️ 31 January 2022

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

In business or in life, when you step out of your comfort zone to try something new, it is always harder in the beginning. You lack practice, you lack clarity, you lack experience. As time goes on, with dedication to creating a process and evolving it over time, you will get better and better at that thing until it’s easy. Rob shares his experience in creating his MTV show Ridiculousness, which was difficult and time consuming at first. He details how he committed to making it easier, faster and better over and over until he could shoot six episodes in a day with less effort than one episode required in the beginning.

Our first guest is Avi Rubin, who created a natural soap to treat a skin condition and slowly grew it into the boutique brand of Iron Lion. He has a solid and loyal customer base, but is now looking to grow, not necessarily scale, while finding a way to spend more time with his family. Rob offers advice about ways to create more recurring revenue, as well as establish the balance he needs to be the father he wants to be.

IG: @ironlionsoap

Then we have Cody Hankins, who wants to bring the novelty and nostalgia of wax candy bottles (they were called Nik-L-Nips if you can believe it) to the alcohol space. He’s already handmade prototypes and shared them with his friends to great enjoyment, and he thinks they can be a better solution for the environment. However, Cody has no experience in the alcohol space, which Rob knows all too well is littered with landmines. But Rob has a great solution to get Cody started on the right path.

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Transcript

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0:00.0	Welcome to Build with Rob.
0:04.0	I am Rob Deerdeck, your host.
0:06.0	I'm also the founder and CEO of the Deerdeck Machine.
0:10.0	Hey, one of a kind venture creation studio where we manufacture amazing companies through a little thing called Systematic Refusion, art, science, and magic.
0:22.0	We also like to manufacture amazing lives.
0:25.1	And on this show, we love talking about both.
0:27.8	How can we all just live amazing?
0:30.1	How can we live amazing?
0:31.2	How can we all just create amazing, successful, sustainable, profitable companies
0:35.7	and build extraordinary, amazing, successful,
0:40.1	happy, high-quality lives. Isn't that what we're all seeking out here? That is what this show is
0:46.6	all about. Wherever you listen to this show, make sure you hit that like button, subscribe
0:51.3	button. And as always, you want to join me on this show and just talk business
0:56.1	and life strategy go to deerdeckmachine.com and create a video upload it let's become friends
1:02.8	because i really feel like that's what happens you know this this show a lot of different things
1:06.4	can happen sometimes you know it leads to us getting together after the fact, you know,
1:12.0	sometimes I might actually end up deciding to invest in your business, you know.
1:16.6	Sometimes I might send you the rhythm of existence and teach you my strategy on how to really
1:21.6	live a highly optimized life if you're up for it, you know. And I think like this show has really evolved way past
1:30.5	what I had ever even considered what it could be when I initially decided to do it in the
1:38.7	first place, you know, and it leads me to this concept that everything is hard when you do it at first.
1:48.9	You know, it's this idea that anything that you want to do, it's always going to be so much
	...

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