359: The Secret To Scaling Million Dollar Brands MULTIPLE TIMES: Harry’s Jeff Raider & Andy Katz-Mayfield

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 26 May 2021

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of the Foundr podcast, Nathan Chan speaks with Jeff Raider and Andy Katz-Mayfield to find out how they scaled Harry’s into a $20 million brand, and how they created other multiple million-dollar brands. The idea for Harry’s came about after Katz-Mayfield had a disappointing late-night shopping experience at the chemists, and noticed that all the men’s razors were overpriced and overdesigned. Almost 8 years later, Raider and Katz-Mayfield have multiple channels, over 1000 employees, and several multi-million dollar brands. Listen in as they discuss exactly how they successfully scaled their brands, how they identified potential gaps in the market, the dangers of launching something just to make money, and why they decided to pull the plug on their Harry’s brand of lip balm. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you ARE enjoying the Foundr Podcast’, please make sure to leave us a 5-star review, and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

Transcript

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0:00.0	This is episode number 359 with Jeff Rader and Andy Katz Mayfield of the Founder podcast.
0:09.1	What you need is thirst.
0:10.9	You need to be a thirsty human who is intent on learning.
0:14.6	It's a really fascinating exploration of human potential.
0:18.7	Now.
0:21.3	The Founder Podcast.
0:23.8	Even the greatest entrepreneurs had help.
0:26.8	If you want to learn from the most successful founders on the planet, you are in the
0:31.0	right place.
0:32.4	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Arianna Huffington, Steve Case, Gary V,
0:36.9	Sophia Amorosa,
0:37.7	Oprah Corcoran, Damon John.
0:39.5	Learn from the greatest minds in business today with interviews hosted by Nathan Chan.
0:44.0	This is not your average entrepreneur podcast.
0:47.6	The Founder Podcast.
1:00.8	Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let you know that our goal at founder is to help entrepreneurs succeed however we can by giving
1:06.5	away high quality content in the form of interviews, blog posts, podcasts, YouTube videos, you name it.
1:13.4	We put out so much content to help you.
1:15.7	And another interesting project that we're working on right now is partnering with
1:19.8	world-class founders like Damon John, Alexa Von Tauble, Greta Van Riel, and so many more to teach
1:26.1	crucial skills like negotiation, finance, e-commerce,
1:31.1	and so much more.
	...

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