358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Entrepreneurship, Marketing, Management, Business

5.0 • 539 Ratings

🗓️ 29 April 2025

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

As we continue celebrating five years of The Game Changing Attorney Podcast, this second installment in our special retrospective series highlights the marketing minds who have shaped industries, built iconic brands, and mastered the art of standing out. In this Marketing Masters edition, we spotlight leaders who have transformed the way we think about positioning, personal branding, relationship building, and sustainable growth. Their insights reveal that true marketing mastery isn’t about chasing trends — it's about clarity, connection, and a relentless focus on serving the right audience with excellence. This episode features: Seth Godin: On why marketing success starts with focusing up, choosing the smallest viable audience, and resisting the temptation to be average. Rory Vaden: On building a powerful personal brand rooted in trust, and why your reputation is the foundation of lasting opportunity. Pat Flynn: On creating superfans through quality, authenticity, and meaningful relationship-building. John Ruhlin: On leveraging thoughtful generosity to deepen client loyalty, drive referrals, and accelerate business growth. Conrad Saam and Gyi Tsakalakis: On why marketing without a strategy leads to wasted effort — and how consistent execution wins over time. Across every conversation, one theme is clear: the most successful marketers aren't the ones who follow the crowd. They're the ones who lead with purpose, serve with authenticity, and build brands that endure. ---- Show Notes: 00:00 – Introduction: Lessons from Marketing Legends 03:11 – Seth Godin: Focus Up and Find Your Smallest Viable Audience 13:43 – Rory Vaden: Why Reputation Precedes Revenue 22:49 – Building a Personal Brand That Drives Business Growth 28:33 – Pat Flynn: Creating Superfans Through Quality and Connection 37:28 – Small Town Rules: Building Loyalty in a Digital World 44:36 – John Ruhlin: Strategic Gifting to Deepen Relationships 53:25 – Conrad Saam & Guy Sakalakis: Strategy vs. Tactics in Legal Marketing 01:07:15 – Final Takeaways: Building a Brand That Lasts ---- Links & Resources: Seth GodinRory VadenPat FlynnJohn RuhlinConrad Saam Gyi Tsakalakis ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 356. Warning: These Industry Titans’ Insights Might Change How You Run Your Firm 251. Alex Hormozi — The Power of Humility in Achieving Entrepreneurial Success 279. AMMA — Building Trust Through Authentic Leadership

Transcript

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0:00.0	When people hear personal brands, they tend to think, oh, that's for speakers or coaches or authors or TikTokers or YouTubers or podcasters.
0:13.7	Welcome to a special edition episode of the Game Changing Attorney Podcast featuring conversations with six top marketing experts.
0:20.6	74% of Americans say they are more likely to trust someone who has an established personal brand.
0:30.2	58% of Americans say they want their lawyer to have an established personal brand.
0:41.2	I to have an established personal brand. I'm Michael Mogul, founder and CEO of Crisp, the nation's number one law from growth company.
0:46.0	I've built my business through practice, not theory.
0:48.8	Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,
0:54.1	earning a spot on the Inc. 500 list of the fastest growing private companies in America.
0:58.5	Our approach has been to take everything we've learned about generating massive growth within
1:02.1	our own organization and help the country's most ambitious and committed law firm owners
1:06.1	do the same for theirs. In each episode of this podcast, I sit down with innovative market
1:10.5	leaders from the legal industry and beyond to learn from those who thrive in the face of adversity, challenge the status quo, and define what it means to be a true game changer.
1:19.9	Today, we're revisiting some of our most powerful conversations with marketing leaders who didn't just succeed if they changed the game.
1:26.4	These guests have pushed boundaries,
1:27.8	taking big swings, and shared strategies that actually drive results. In this episode, we'll
1:32.5	break down the mindset, creativity, and tactics that set them apart. Most of the people that are
1:37.0	listening to this podcast probably don't have an issue with retention, but most of them suck
1:40.8	at getting referrals. And the reason is, is because they don't have an intentional strategy about how they're showing up for their relationships. They're doing the same thing as all of their competitors, dinners, golf, all that stupid stuff. It's fine, but it's table stakes. It's like only taking care of your wife on Valentine's Day and her birthday anniversary. You don't earn brownie points for showing up on Valentine's Day. you earn brownie points with a relationship showing up on random Tuesdays with a spot package.
2:06.3	That's coming up on the Game Changing Attorney Podcast.
2:17.4	Before we begin today's episode, I want to remind you that we aren't beholden to any sponsors or run any ads on this podcast.
2:23.9	This allows us to present all of our episodes raw and unfiltered.
2:27.3	I'm not going to push any made-to-order meal services on you or try to save you any money on your car insurance.
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