#358 - Validate Your Assumptions with PickFu Co-Founder John Li

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 14 October 2024

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, I’m joined by a special guest, John Li, co-founder of PickFu. We connected at this year's Amazon Accelerate, and I'm excited to dive into the story behind PickFu. John shares how PickFu started and how Amazon sellers can use the platform to validate their assumptions and make data-driven decisions. Whether you're testing product ideas, listings, or creative strategies, PickFu can help you get valuable feedback fast.

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Transcript

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0:00.0	Some of the most sophisticated sellers that we've seen, they actually work backwards from the search results and the listing in their product design process.
0:09.0	We have seen a lot of users who will actually go, even before launching the product.
0:14.0	They'll grab the best selling pop ranking organic listings for a target keyword, and they'll be running pick--foods on them to understand what the key elements are.
0:24.6	Wow, I actually got some goosebumps.
0:26.6	What's up guys? You're listening to another episode of
0:34.6	selling on Amazon with Andy Isam.
0:38.1	Guys, we're back with another special guest today. I've got John Lee, the co-founder of
0:43.2	Pikfu, joining us today. John, thank you so much for joining us on the podcast.
0:47.7	Yeah, Andy. So excited to be here. Thanks for having me on.
0:50.4	Quick background, guys. If you haven't already heard this episode, episode 333, I released that one back in March of 2024.
1:00.9	I talk about how to virtually launch products using Pickfoo. And to rewind just a little bit, John,
1:06.6	I know me and you talked about this. We talked in person at Amazon Accelerate this year,
1:11.6	but I first heard about Pickfu actually at the Alibaba co-create conference in Las Vegas last
1:19.8	year. So I went to that conference, focused a lot around Alibaba, but there was different
1:24.1	booths and other, you know, vendors and third-party companies there. And I believe I can't remember, John, if it was you or your co-founder, Justin, who was speaking up on kind of the main stage, I think it was on maybe it was a panel, if I remember correctly.
1:37.9	And he was talking about Pickfoot.
1:39.3	And I was like, wow, this is a really, really interesting, you know, software tool company.
1:46.5	So I went home, researched it,
1:51.2	looked it up, and started dabbling a little bit in it. And, you know, then a few months later, I was like, we got to make an episode on this. And since then, you know, some of my agency
1:55.1	clients have been using Pickfoo. And obviously, like I said, we met at Amazon Accelerate this year and we're like,
2:01.4	we got to get you on the podcast. So, John, tell us a little bit. I'm really interested just to hear a
2:06.3	little bit more about your backstory about how you guys got started. I know that you and your co-founder,
	...

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