358: [On Air Coaching] How to Grow a Micro-Niche Business with Evelyn Cucchiara
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 21 February 2019
⏱️ 45 minutes
🧾️ Download transcript
Summary
Ready to think smaller? Over the last five years of coaching woman entrepreneurs, I’ve observed that the most successful businesses focus on a small group of people.
Specializing, or niching down, is actually one of the scariest things to do. But it offers benefits for your business -- whether you are growing from 5 to 6 figures or establishing yourself as a thought leader in your industry.
Today I coach Evelyn Cucchiara who is the proud owner of a micro-niche business. A micro-niche serves a smaller group of consumers from a broader market.
Evelyn is looking for help on how to grow her custom playroom organization business. She wants to increase profitability and attract more premium paying clients.
During this on air coaching call, we explore whether or not Evelyn should expand to serving other areas of the home and discuss whether she is charging enough for her services.
We dive into the importance of knowing your worth and why you shouldn’t feel guilty about raising your prices.
In this episode, we discuss:
- How to shift from DIY clients to WTC clients (people who ‘write the check’)
- Tips for getting more visibility for your micro-niche business
- Why (and how) to market your business on Instagram and Facebook
Join the BizChix Community
Connect With Evelyn Cucchiara
Books, Tools or Events Mentioned:
BizChix Episodes Mentioned:
- 354: [On Air Coaching] How to Specialize with Sommer Poquette
- 332: [On Air Coaching] How to Get More Time and Control with Deanna Gillingham
- 331: [On Air Coaching] How to Decide Whether to Specialize with Louise Brogan
- 330: [On Air Coaching] When to Hire in a Rapidly Growing Business with Marcella De Laurentiis
- 329: [On Air Coaching] How to Pick a Niche with Anne Torrez
- 328: [On Air Coaching] How to Choose Between Opportunities with Casey Gromer
- 327: [On Air Coaching] How to Get Paid with Michelle Allen
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Work With Natalie:
This episode was first published at BizChix.com/358. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.
Transcript
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| 0:00.0 | In this episode, I help Evelyn figure out how to grow her already successful micro-niche business. |
| 0:09.2 | She's busy juggling her own internet business. |
| 0:12.5 | A tween? |
| 0:13.7 | Whatever. |
| 0:14.6 | A toddler. |
| 0:15.6 | An infant. |
| 0:16.9 | A labradoodle. |
| 0:18.9 | And her husband. |
| 0:20.0 | What's for dinner, sweetie? |
| 0:21.3 | In her spare time, she talks to successful female entrepreneurs. |
| 0:25.1 | And a few cool dudes about their journey and how they make it all work. |
| 0:29.7 | Welcome to the Biz Chicks podcast with your host, entrepreneur, MBA, and mom. |
| 0:36.0 | Natalie Eckdahl. |
| 0:37.8 | Hey, Bizchicks. |
| 0:39.0 | I am excited to bring you this new honor coaching call today. |
| 0:43.5 | My guest, Evelyn Couchiera, has a micro-niche business called The Toy Tamer. |
| 0:50.5 | I love the name of her business, too. |
| 0:53.4 | Evelyn does custom playroom organizing in an affluent suburb in New Jersey. |
| 0:59.0 | Now, what is a micro niche? |
| 1:01.6 | A micro niche is a subset of a larger niche. |
| 1:04.9 | For example, Evelyn's business is a micro niche of professional organizing. |
| 1:10.5 | So she has narrowed down her work to only |
... |
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