358: How To Decorate - The Ballard Design Podcast Hosts Join Me.

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 11 September 2018

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to today's episode! We are delighted to have Karen Mooney, Taryn Schwartz, and Caroline McDonald with us on the show today. They are the three women responsible for the designer program at Ballard Designs and they are also behind the Ballard Designs' podcast, How To Decorate. Today they will be sharing their experience of interviewing celebrity interior designers for the podcast and also some of what goes on behind the scenes with the celebrity designers. Listen in today to find out what it really takes, and what really happens, when you get the opportunity, and then make the commitment to being a celebrity designer for a company as large as Ballard Designs. Karen, Taryn, and Caroline are the hosts of the Ballard Designs' How To Decorate podcast. And their goal is to help you to unleash your 'inner decorator'. Outside of the podcast, they work in different departments at Ballard Designs. Karen has a background in graphic design and she's the senior vice-president of Brand management. Taryn is an industrial designer in the Product Design department. And Caroline manages content marketing, specifically the blog How To Decorate, and also art producing digital marketing photography. Listen in today to find out more. Show highlights: Why they prefer doing their interviews in-person. How the relationship between Ballard Designs and their celebrity designers works. Why Ballard Designs chose to work with Suzanne Kasler, Bunny Williams, and Miles Redd. Making their celebrity designs affordable to their customers. The level of creative involvement of the talented celebrity designers. What it really takes to become selected as a celebrity designer. Why it takes what it does to become selected as a celebrity designer. Why it really takes such a lot of work to be a celebrity designer! Finding the right kind of vendor. Why a long-term business relationship is actually a lot like a marriage. Bringing Suzanne onboard. Then bringing Bunny and Miles onboard. The way that the designers earn their money. The way that people respond to Miles' dramatic pieces. Using inspiration to grab the imagination of the customer. Ways of making tried-and-trusted products look fresh again. Some ways that designers could get to become the celebrity designers. Doors always open as a result of relationships- so be nice! Big name designers discussed on today's show: Bunny Williams, Miles Redd and Suzanne Kasler You can find the How To Decorate podcast on iTunes. Note: This show will also be on video on Luann's Youtube channel. Links: Ballard Designs How To Decorate Instagram: Ballard Designs Facebook: Ballard Designs

Transcript

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0:00.0	Have you heard about the exciting new exhibit by the Black Artists and Designers Guild,
0:05.6	which was commissioned by the Cooper Hewitt Smithsonian Design Museum in New York City?
0:11.1	Big news, right?
0:12.6	The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.
0:18.2	Now, the batch designers exhibit is titled the Underground Library,
0:23.8	inspired by the Underground Railroad. The Underground Railroad is the clandestine network
0:28.6	established in the early 19th century through which many enslaved African Americans
0:33.6	traveled in search of freedom. This library installation represents a 21st century sanctuary surrounded by art, objects,
0:43.5	artifacts, and books of black legacy.
0:46.9	In reimagining and repurposing the Andrew Carnegie Personal Library,
0:52.7	badge invites you to examine the power of home libraries
0:56.1	and the significance of literacy, remembering that African Americans were denied the right to read
1:02.3	under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create
1:08.7	the flat panels for the windows. We used a custom design fabric
1:12.5	by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make a
1:20.0	point to visit this inspired space the next time you are in New York City. The exhibition runs
1:25.5	from November 24 all the way through August 10th,
1:30.0	2025. So you have plenty of time to get this on your calendar. We will put links in the show notes. Welcome to a well-designed business.
1:50.4	My name is Luann Nigara, and I'm so glad you found this podcast.
1:54.2	Together with my husband Vince and our partner Bill, we have grown our company Window Works from the ground up.
1:59.9	So I know and I understand the challenges you face in running your interior design business.
2:06.2	I also know that your talent alone isn't enough to ensure your success.
	...

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