357: Productized Service Coaching: Building a Product Ladder

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 17 October 2019

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

You’ve started a business. You’ve created a product or a service. You’re selling it to clients and getting great feedback. That’s great, you’ve overcome so many of the hurdles we face as entrepreneurs. But the next step is finding a way to keep new customers coming through the doors and scaling up your services. That’s the challenge today's guest Matt Rudnitsky of Platypusbooks.com is facing. Matt helps entrepreneurs and other interesting people turn their ideas and expertise into books. For this, Matt earns $30k and up per project. But, as you might have guessed, it takes a ton of work and the client pipeline is sometimes dry for months at a time. Matt has also created an online course teaching self-publishing, but hasn’t enrolled any students yet. So, I invited Kurt Elster from EtherCycle.com back onto the show. (Some of you will remember Kurt from episode 71 back in 2014 where he talked about productized consulting). Kurt hosts the unofficial Shopify podcast and is a leader in productized consulting in the Shopify space. He’s faced all the same problems Matt, and a lot of you reading this are currently facing. Tune in to hear our take on Matt’s business and Kurt's recommendations for next steps. As you listen in, put yourself in Matt’s shoes and see how a similar product or service ladder can apply to your own business. Full Show Notes: Productized Service Coaching: Building a Product Ladder

Transcript

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0:00.0	The product latter.
0:03.4	A ladder.
0:04.4	Some of the smartest companies in the world use this approach to better serve customers
0:07.7	and meet them where they are.
0:09.4	Here's how to come up with your low, middle, and high-end offers offers even if you're just starting out.
0:17.3	What's up, what's up Nick Loper here?
0:19.1	Welcome to the Side Hustle show because skills pay the bills. I've got another side hustle coaching
0:24.6	episode for you today. It's a service business with a side of digital product
0:29.0	for dessert. I'm joined by Matt Rodinitzky who reached out to share his unique ghost writing and self-publishing support business.
0:37.0	He's got a platypus books.com where he helps entrepreneurs and other interesting people turn their ideas and expertise into books.
0:45.4	For this, Matt earns 30 grand and up per project, but as you might have guessed, it takes a ton of
0:51.2	work and the client pipeline is sometimes dry for months at a time
0:55.2	He's also created an online course teaching self-publishing but hasn't enrolled any
0:59.9	students yet. He was looking for some help in marketing for more consistent lead
1:04.8	generation and also to get some clarity on his services and product offerings.
1:09.6	To help me talk through this stuff I invited Kurt Elster from Ether Cycle.com back to the program.
1:15.9	Longtime listeners might remember Kurt from way back in the archives,
1:19.4	episode 71, which we recorded five years ago in 2014,
1:23.9	Kurt hosts the unofficial Shopify Podcast
1:26.9	and is a leader in productized consulting
1:29.5	in the Shopify space.
1:31.0	So stick around to hear our take on Matt's Business and Kurt's recommendations for next steps.
	...

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