#357: Customer Engagement as Competitive Advantage with Glenn Weinstein, Chief Customer Officer, Twilio

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 21 April 2023

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Anyone that listens to this show knows that category leaders are using data driven customer engagement to create better customer experiences, more loyal customers, and a competitive advantage for the years ahead.

Twilio recently published its annual State of Customer Engagement Report, exposing the significant challenges businesses face in activating customer data and what’s at stake when it’s done wrong.

Today we’re going to talk about customer engagement as competitive advantage, and how engaged consumers that trust the brands they support become loyal lifetime customers.

To help me discuss this topic, I’d like to welcome Glenn Weinstein, Chief Customer Officer at Twilio.

RESOURCES

Twilio report: https://www.twilio.com/en-us/state-of-customer-engagement

Twilio website: https://www.twilio.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

Don't miss the upcoming CXPS conference, May 8-11 in Durham, North Carolina. It's for professional services firms that want to focus more on the customer experience. Go to: https://clientexperience.org/cxps-conference/ to register and use the code AGILE200 to get $200 off your ticket.

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Transcript

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0:00.0	Spark your creativity with the Sims.
0:04.0	Sometimes you might feel like you're not creative
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0:30.0	Welcome to season 5 of the Agile Brand with Greg Kielstrom,
0:33.0	where we talk with enterprise and technology platform leaders
0:36.0	about the people, processes, and platforms that make marketing
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0:46.0	I'm your host, Greg Kielstrom, advisor and consultant
0:49.0	for Fortune 1000 Marketing and CX leaders and teams
0:52.0	as principal and chief strategist at GK5A
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