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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#356: Empowering Great CX Within Your Brand, with Mark Slatin, EmpoweredCX

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9113 Ratings

🗓️ 19 April 2023

⏱️ 33 minutes

🧾️ Download transcript

Summary

Today we’re going to talk about empowering great CX in organizations, and what it takes from leaders and employees to do so.

To help me discuss this topic, I’d like to welcome Mark Slatin, Customer Experience Advisor and Consultant with EmpoweredCX and host of the Delighted Customers Podcast.

RESOURCES

EmpoweredCX website: https://www.empoweredcx.com/

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

Don't miss the upcoming CXPS conference, May 8-11 in Durham, North Carolina. It's for professional services firms that want to focus more on the customer experience. Go to: https://clientexperience.org/cxps-conference/ to register and use the code AGILE200 to get $200 off your ticket.

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company


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Transcript

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0:00.0

Welcome to season five of the Agile Brand with Greg Kielström, where we talk with enterprise

0:06.7

and technology platform leaders about the people, processes, and platforms that make marketing

0:11.7

and customer experience successful, scalable, and sustainable.

0:16.0

This is what creates an Agile Brand.

0:17.9

I'm your host, Greg Kielström, advisor and consultant for Fortune 1000 Marketing and

0:22.6

CX leaders and teams as principal and chief strategist at GK5A and bestselling author

0:29.2

keynote speaker, entrepreneur, and Agile Certified Coach.

0:33.6

The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack

0:38.0

technology services, talent services, and real world application.

0:42.8

For more information, go to tksystems.com.

0:47.4

To sign up for the Agile Brand newsletter and get the latest insights and articles on

0:51.1

marketing technology and CX, or to purchase a copy of my latest book, House of the

0:56.0

Customer, go to GregKielström.com.

0:59.3

You can also find all my books on Amazon and other retailers.

1:03.0

And now onto the show.

1:07.8

Today we're going to talk about empowering great CX in organizations and what it takes

1:11.9

from leaders and employees to do so.

1:14.4

To help me discuss this topic, I'd like to welcome Mark Slayton, CEO of Empowered CX,

1:19.6

and host of the Delighted Customers Podcast.

1:22.6

Mark, welcome to the show.

1:24.0

Hey, Greg.

1:25.0

Thanks so much for having me on the show.

...

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