356: How to Pivot and Influence with Erin Busbee
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 7 February 2019
⏱️ 50 minutes
🧾️ Download transcript
Summary
I love when I meet women whose current business is the perfect intersection of their past careers, experiences and passions. Erin Busbee is the perfect example of that. Where she is now, is not where she started. She shares her inspiring entrepreneurial story and reveals how you can pivot your business and build your influence.
Erin is a savvy business woman and the founder and CEO of Busbee Style. She is the go-to style, and beauty expert for busy women over 40 juggling life. She provides simple, step-by-step guidance, through relatable video tutorials, “How To” blog posts, and key shopping suggestions. Erin’s mission is to empower women to become more stylish and confident!
Before Busbee Style, Erin was as an award-winning journalist, most notably at CBS in New York. In 2009, an inherent passion for fashion prompted her to start styling services via Busbeestyle.com, specializing in “real” women. Now, she focuses her attention online on both the blog: BusbeeStyle.com and YouTube channel, BusbeeStyle TV.
Erin has appeared as a style expert on, “Good Morning America,” and “CBS 2 News This Morning.” She has worked with major brands like Nordstrom, Neiman Marcus, eBay and Olay. But, Erin’s most important role is being a mom to nine-year old, Gage and six-year old Elizabeth.
In this episode, we discuss:
- The problem with being too hard on yourself and the importance of learning from your mistakes
- Why every business owner needs a platform (such as a website) that they own and control
- How Erin built her multi six-figure business
- The steps that Erin took to become an influencer
- How to leverage your network to help grow your business
- Affiliate marking and using affiliate links to create a passive income
- Tips for growing your YouTube channel
- Repurposing video content into podcast content
- Advice for growing your business and finding ways to work smarter, not harder
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This episode was first published at BizChix.com/356. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.
Transcript
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| 0:00.0 | My guest, Aaron Besby, is approaching 200,000 subscribers on YouTube, has over 100,000 followers on |
| 0:08.6 | Instagram, and shares how she transitioned from local service provider to online influencer. |
| 0:14.8 | Learn how she leveraged her network along the way, grew by defining and owning her niche, |
| 0:22.6 | and how perseverance and endurance, along with a side of competitiveness, have been keys to her success. |
| 0:29.6 | She's busy juggling her own internet business. |
| 0:32.8 | A tweens. |
| 0:34.1 | Whatever. |
| 0:34.9 | A toddler. |
| 0:36.0 | An infant. |
| 0:40.0 | A lambre-doododle, and her husband. |
| 0:41.4 | What's for dinner, sweetie? |
| 0:45.0 | In her spare time, she talks to successful female entrepreneurs. |
| 0:49.8 | And a few cool dudes about their journey and how they make it all work. |
| 0:56.0 | Welcome to the Biz Chicks podcast with your host, entrepreneur, MBA, and mom. |
| 0:57.6 | Natalie Eckdahl. |
| 0:59.0 | Hey there, Biz Chicks. |
| 1:00.9 | This is your host, Natalie Eckdahl. |
| 1:04.3 | I am so excited to welcome Erin Busby today. |
| 1:15.1 | She runs the popular blog, Busby Style, and has over 150,000 subscribers on YouTube that tune into her Buzzbee Style TV channel. |
| 1:21.7 | She also collaborates with major brands including Nordstrom, Henry Bendel, and QVC. |
| 1:29.6 | I think you're going to really enjoy hearing Aaron's entrepreneurial story because she's had so many different elements to her business, to her entrepreneurial career, including a local service-based business. |
| 1:34.4 | She's invented products. And her current business is truly, you know, from my observations, |
... |
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