355. Your Company's Operating System: The Importance and Impact of Core Values
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 4 August 2022
⏱️ 19 minutes
🧾️ Download transcript
Summary
We cannot stress the importance of this topic enough and how much it has saved us from a multitude of different perspectives and that is the concept of core values. Core values once established act as your operating system and filter for making decisions instead of going off your gut or being inconsistent. We want to share our core values, why they are important to us, and how to start creating your own.
Time Stamps:
(0:15) The Impact of Core Values
(4:10) Working with Tim and Ross
(7:19) Our Core Values
(13:50) Revising Core Values
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | is you can have these like phrases right growth oriented extreme ownership authentic connection |
| 0:06.8 | and that can mean something so if you interview three people what does this mean it can mean |
| 0:11.5 | something different to all three people so defining them is really important so we actually |
| 0:15.7 | did an exercise with our team where we asked every single person on the team to define them hey |
| 0:20.8 | what is growth oriented mean to you? |
| 0:22.6 | Please put it in a paragraph and submit it. |
| 0:24.3 | So we got all of the responses and then we, our leadership team, looked at all of them |
| 0:29.5 | and said, which ones do we think best embody what we're trying to say here? |
| 0:33.0 | And then we selected them and we kind of said, hey, does everyone agree on this? |
| 0:37.2 | And everyone's responses |
| 0:38.1 | were pretty similar. We're all on the same page with what growth oriented means. But this part is |
| 0:42.7 | critical. What's up guys? Welcome back. Aaron and Jordan here with another duo episode. What up, |
| 0:48.8 | babe? That's my line. I'm just kidding. Now we're excited today. We have a really important topic to talk to you |
| 0:56.3 | about. We're going to talk all about core values. And please, please, please, don't tune out and think |
| 1:01.6 | that's some like corporate BS thing that you don't need. This has saved us in so many ways. |
| 1:06.9 | We teach you to every single student the minute they decide that they're going to expand a team |
| 1:11.9 | and even if you're like hey I'm a solopreneur I might never hire somebody or I haven't even |
| 1:17.4 | started my business yet I still think you should listen to this episode because if you're in a |
| 1:21.3 | romantic relationship if you have any friends this really gave me a lot of clarity and just like |
| 1:26.5 | the direction to live my life. |
| 1:28.1 | And after creating core values in my business, I was able to kind of do it for my life. |
| 1:33.0 | And just, man, it just takes the pressure off of so many decisions that feel ambiguous. |
... |
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