354: [On Air Coaching] How to Specialize with Sommer Poquette

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Natalie Eckdahl

Business, Female, Podcaster, Tank, Twitter, Media, Biz, Social, Management, Mom, Entrepreneurship, Chick, Productivity, Children, Eckdahl, Google, Facebook, Shark, Entrepreneur, Plus, Paradise, Balance, Bizchix

4.8 • 630 Ratings

🗓️ 24 January 2019

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

When you’re first starting off with your business, it’s easy to find yourself doing literally anything for anybody. But as you gain more experience, and discover what you’re really great at, it becomes crucial to specialize. Join me as I coach Sommer Poquette on where and how to specialize in her business.

Sommer is a social media expert who has built a 5 figure business offering social media services in her local market. On this call, Sommer and I do a deep dive on her business to determine her area of expertise. The goal is to figure out how she can niche down, serve fewer clients paying higher prices and set herself apart as a specialist. We also talk through how she can handle phasing out existing clients who don’t fit into her plan moving forward.

At the end of the day, it’s about reducing complexity in the business and narrowing down to a specific niche. Specialize! It makes it so much easier to get visibility and get referrals.

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Books or Tools or Events Mentioned:

BizChix Episodes Mentioned:

332: [On Air Coaching] How to Get More Time and Control with Deanna Gillingham

241: Learn How to Profit First with Mike Michalowicz

Other On Air Coaching Calls

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This episode was first published at BizChix.com.

Transcript

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0:00.0	On today's on-air coaching call, I help social media expert Summer Pocet, who can literally do
0:06.7	anything for anybody, determine where and how to specialize.
0:13.4	She's busy juggling her own internet business.
0:16.7	A tweens.
0:18.0	Whatever.
0:18.8	A toddler.
0:19.6	An infant. A lambre-dood A toddler. An infant.
0:21.7	A labradoodle.
0:23.1	And her husband.
0:24.3	What's for dinner, sweetie?
0:25.5	In her spare time, she talks to successful female entrepreneurs.
0:28.9	And a few cool dudes about their journey and how they make it all work.
0:34.1	Welcome to the Biz Chicks podcast with your host, entrepreneur, MBA, and mom. Natalie Eggdall.
0:42.2	Hey, Biz Chicks. Welcome to the first on-air coaching call of 2019. If you are new here, this is where
0:49.1	you get to listen in as I work one-on-one with someone. They have agreed to share their call on the podcast,
0:56.5	and in return, they get the session for free. I am so grateful for the women that agree to do
1:01.7	this, and it involves a lot of vulnerability. So it's a huge thing for the women that say yes,
1:07.0	because so many of you in the community tell me how much it helps you and that you even listen
1:12.0	to these episodes over and over. Many people like to binge listen to the on-air coaching
1:17.3	calls, so let me tell you the best way to do that. You can find more on-air coaching
1:21.4	calls by scrolling back through your podcast app and looking for on-air coaching in brackets.
1:26.7	And just a hint, the last one we did was in
	...

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