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The Chris Harder Show

354. How to Master Online Marketing with Dan Fleyshman

The Chris Harder Show

Chris Harder

Business, Entrepreneurship

4.91.5K Ratings

🗓️ 17 June 2020

⏱️ 81 minutes

🧾️ Download transcript

Summary

In This Episode You Will Learn About:

  • Emerging business trends coming out of the pandemic
  • Pivoting your business
  • Next level social media marketing
  • How to make deals with social media influencers
  • Diversifying your content plan
  • Becoming a fitness influencer
  • How the fashion space is evolving
  • Strategies for affiliate marketing

 

Resources:

 

Show Notes:

This episode is a peek inside of one of my elite mastermind calls. I sit down and do a Q&A with Dan Fleyshman, who is one of the most brilliant and accomplished entrepreneurs I have ever met, and his ambition is only paralleled by his love of contribution and generosity. His core business is a marketing agency, Elevator Studio, and he's spent over $60 million on influencer marketing, so he knows exactly where your money should go and we dive deep into that topic.

Question Highlights:

  • What is something positive that has shifted for you or that you've learned out of this COVID situation?
  • What are some emerging trends that have been born out of this?
  • How did you pivot to cleanmask.com so quickly?
  • How did you source enough to fill warehouses and keep it affordable?
  • Where does your heart of generosity come from?
  • What do you see happening in social media?
  • What's an area of opportunity that you've had to delegate?
  • What would you think about monetizing if you were just getting into the media industry?
  • What would you do if you were building an online fitness class?
  • What metrics do you look at for communicating the ROI of a campaign?
  • What is the best call to action?
  • Do you have any strategies for affiliate marketing?

 

Guest Bio:

Dan Fleyshman is the youngest founder of a publicly traded company in history. After licensing his apparel for $9.5 million dollars at the age of 19, he went on to scale the energy drink products into 55,000 retail stores.

Over the years Fleyshman launched 1 of the top 5 online poker sites globally, has thrown 37 "Elevator Night" events,

co-founded the "100 Million Mastermind Experience", spoken at over 200 business events, angel invested in 36 companies and his agency "Elevator Studio" has spent over $60 million dollars with social media influencers for fashion brands, film studios, mobile apps & consumer products.

Dan's main passion is his Model Citizen Fund charity which creates backpacks for the homeless filled with 150 emergency supply items inside. 

Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com

Transcript

Click on a timestamp to play from that location

0:00.0

The reason that a lot of influencers mess up and a lot of people in general mess up is they say everything about what they want to in 15 seconds and not use the other 15 seconds or 30 more seconds to really explain it and have each one be a swipe up.

0:18.8

Welcome everybody this is for the love of money where we are making you

0:24.5

unapologetic about your pursuit of success by sharing the tools, tips, and

0:29.7

stories of those who have already made it. My name is Chris Harder,

0:34.0

and each week I will bring you incredible guests

0:37.2

in order to prove that when good people make good money,

0:40.4

they do great things. Hey everybody,

0:45.0

welcome back to another amazing episode of For the Love of Money.

0:50.0

Today's gonna be a real treat for you because you actually get to

0:52.8

peek inside of one of my elite mastermind calls when I sit down and we do Q&A with

0:58.8

the legendary Dan Fleischman. Now if you guys don't know who Dan is then well honestly you must be living under a rock because he is one of the most brilliant most accomplished entrepreneurs that I have ever met in my life and his ambition is only paralleled by his love of

1:17.2

contribution and generosity so he totally resonates with exactly what the show is

1:22.2

all about.

1:23.0

Now, his core business is this massive marketing agency.

1:27.8

It's mostly a social media marketing agency

1:30.3

called Elevator Studio.

1:31.9

Get this, he's spent over 60 million dollars on

1:37.3

influencer marketing on social media. Over 60 million dollars on influencer

1:42.4

marketing so he knows exactly where to put your

1:45.6

marketing dollars and how they're gonna pay off and we do a deep dive into that

1:49.6

so that you can do it with your business when it comes to getting your brand out there.

1:54.8

He's also the youngest founder of a publicly traded company

...

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