354: From $250 to Primally Pure: Bethany McDaniel’s Skincare Journey | Bethany McDaniel
Be Well by Kelly Leveque
Kelly Leveque
4.8 • 1.4K Ratings
🗓️ 2 October 2025
⏱️ 71 minutes
🧾️ Download transcript
Summary
In this episode, I sit down with Bethany McDaniel, the founder of Primally Pure and host of The Grounded Wellness Podcast. Bethany shares how her own struggles with acne led her to ditch harsh prescriptions and discover the power of simple, natural ingredients. What started with just $250 in supplies has now grown into a thriving skincare company rooted in purity, nature, and intentional living.
We talk about the messy but rewarding journey of entrepreneurship, the realities of balancing business and motherhood, and the daily practices that keep her grounded. From her first product launch to navigating growth, from sun protection to circadian rhythms, Bethany opens up about the wisdom she’s learned along the way.
Topics Discussed:
→ How can natural skincare transform your skin health?
→ What does it take to launch a clean beauty business?
→ How can entrepreneurs balance motherhood and company growth?
→ Why are circadian rhythms and grounding important for wellness?
→ What are Bethany McDaniel’s favorite biohacks for daily life?
Sponsored By:
→ Be Well By Kelly Protein Powder & Essentials | Get $10 off your order with PODCAST10 at bewellbykelly.com.
Timestamps:
→ 00:00:00 - Introduction
→ 00:02:02 - Starting the entrepreneurial journey
→ 00:05:57 - Growing up in the 80s and nutrition shifts
→ 00:10:01 - Leaving your job and going all in
→ 00:14:19 - Launching the first product
→ 00:16:02 - Learning to run a company
→ 00:20:39 - Kelly’s growth journey
→ 00:23:22 - Motherhood and entrepreneurship
→ 00:29:29 - Building trust and faith
→ 00:34:30 - Knowing when to delegate
→ 00:36:56 - Daily rituals and routines
→ 00:44:02 - Family meals and nutrition planning
→ 00:48:30 - Branding and marketing insights
→ 00:54:17 - Sun protection and toxins
→ 00:58:12 - Skin cancer and melanoma
→ 01:01:48 - Circadian rhythm and grounding
→ 01:03:17 - Top biohacks Bethany loves
Check Out Bethany:
→ IG: @bethanyjmcdaniel,
→ IG: @primallypure
→ Website: primallypure.com
→ Podcast: The Grounded Wellness Podcast
Check Out Kelly:
→ Youtube
Transcript
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| 0:00.0 | The things that I was making were replacements to the products that I had been using for my whole life. |
| 0:06.0 | And so that is kind of what has guided a lot of our product evolution, is just what do I want a natural version of that I can't find? |
| 0:16.0 | You're listening to Be Well by Kelly Leveck. |
| 0:21.7 | Bethany McDaniel is the founder of Primely Pure, a natural skincare company rooted in simplicity, |
| 0:27.1 | purity, and the wisdom of nature. She lives in Southern California with her husband and |
| 0:31.0 | three children. After years of struggling with acne and relying on harsh creams and |
| 0:34.9 | prescriptions, Bethany was left with raw, irritated skin. |
| 0:38.3 | And few lasting results. Everything changed when she turned to simple natural ingredients. |
| 0:43.3 | The transformation sparked a passion. With just $250 in supplies, she launched primally pure |
| 0:49.3 | to help others experience the healing power of clean skin care. |
| 0:59.7 | Bethany McDaniel, this has been a long time coming for me. |
| 1:04.0 | And immediately before the show started, we're like right into a deep meaningful conversation about like motherhood, entrepreneurial life. |
| 1:08.3 | Like the trials. |
| 1:10.3 | Yeah, we could have been referred 15 minutes ago. |
| 1:12.6 | Trials and tribulations of like just being an adult, buying a home, renovating a home, |
| 1:19.0 | like providing a like safe space for your family. |
| 1:22.4 | Like it can all just be like a lot and super overwhelming. |
| 1:25.7 | But thank you for immediately like just being open and |
| 1:29.1 | raw and honest with me. And thank you for being on the show because I think you're someone I look |
| 1:35.8 | up to as a mom and an entrepreneur. And what I was not surprised by, but a little bit surprised |
| 1:43.0 | is just how real you are. So thank you for being here and sharing your heart and your story. And I'm excited for everyone to get to know you. Oh, thank you so much for having me. I feel the exact same way about you. I don't know if it's because we have like a mutual friend, but I just feel this like connection with you. And I've also been following along with you for a long time. So it's really cool to be here. |
| 2:01.1 | Thank you. Yeah. No, I'm excited. So for those people who don't know you, can you tell me a |
... |
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