This is the read to lead podcast, episode 353.

It reminds me to be aware of the built environment and the choices that are made and what we think of as neutral choices might not be neutral to somebody else and that's something to be

mindful of. Hello and welcome to the Read to Lead podcast for only a few days into the new year and I've

already turned another year older. I hate how that works. But thank you to you if you were one of the

dozens or hundreds actually that sent me birthday wishes on Facebook yesterday. I appreciate it very, very much.

I'm here because I believe that reading is pretty important.

In fact, I'm writing a book about it right now with a guy named Jesse Wisniewski due out in

August called Read to Lead, the simple habit that expand your influence and boosts your career.

I believe that if you want to achieve true success in your business and in your life,

then intentional, consistent reading is an absolute must.

So the idea behind the podcast is to help you narrow this reading list

and bring you the key insights and main ideas from some of today's most successful and inspiring authors.

Now, today's author and book might be considered a little unusual for a podcast

that focuses much of its time on topics like leadership and professional growth and that sort of

thing. But if I had to categorize this, if I had to put it in a box, I would say that this

one probably fits the personal growth category, especially when it comes to the idea of being more aware of your

surroundings, of the world around you, how it got the way it was, appreciating some of those

things, and understanding how others could maybe be a little bit better. The author I'm talking

about is a podcaster in his own right. In fact, he has a hugely successful podcast called 99% Invisible.

His name is Roman Mars and his book is the 99% Invisible City, a field guide to the hidden world of

everyday design. I'll be asking Roman to share about both the conspicuous and inconspicuous aspects

of design. The good and bad for cities of outdoor advertising.

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