This is the Read to Lead podcast, episode 352.

I went on this journey of trying to find my thing,

and I kept thinking that my purpose was in a calling, a title, something out there.

But what I realized was my purpose was actually with me all along.

Hey, welcome to the show.

And thanks for listening.

It's the read to lead podcast.

My name is Jeff Brown.

And I've developed this podcast as a way to help you narrow your reading list.

Because I believe that if you want to achieve

success in your business and in your life that intentional and consistent reading is a must.

Hopefully the Read to Lead podcast can help make a lot of books just a little bit more accessible.

Each week I sit down with a successful and inspiring author and we dig into their latest book and today that

author is my friend Jonathan Milligan. We'll dive into his brand new book called Your Message

Matters, How to Rise Above the Noise and Get Paid for What You Know. I'm going to ask Jonathan

to share why your message matters and why it's your responsibility to share it. The many

advantages of building a business based on your advice. The four focusing habits to effectively

market your message and much more. Jonathan's book is going to give you a simple four-step

framework to build a real business. He shows you how to believe, define, craft, and market your message

so that you can fulfill your unique purpose in this life. Well, Jonathan Milligan is a guy I've

had the privilege of knowing for quite a few years, first virtually and then had a chance to meet

him in person about four years ago or so, I guess at a conference that we both attended,

...