4.9 • 866 Ratings
🗓️ 24 March 2022
⏱️ 45 minutes
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0:00.0 | You've been a lifer over at there at Beam, haven't you? |
0:02.1 | I sure have been. |
0:03.6 | Isn't that bananas? |
0:04.6 | I'm like the only person left who's worked 30 years at a company. |
0:19.1 | This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen. |
0:28.2 | And I'm one of your hosts, Kenny Coleman. |
0:30.1 | Now, I'll come right out and say it. |
0:31.1 | This episode was never intended to be a two-parter. |
0:34.5 | But once I sat down with our guest, I couldn't bring myself to hit the |
0:38.1 | stop button because I wanted to keep hearing the stories that she had to tell. Kathleen D. Benedetto |
0:43.7 | is the senior director of Premium Seed Brands now at Beam Suntory, and she has nearly a 30-year |
0:49.2 | career span there. And one of her first jobs was working alongside Booker Know. And this is really where a lot of |
0:55.7 | those stories that we want to capture as a part of this podcast really come to light. She traveled |
1:00.3 | the country Booker and learned what it took to market and find audiences for their premium, |
1:05.4 | uncut, unfiltered small batch whiskey. That at one point, it was really hard to sell. And she had to |
1:10.7 | help people find |
1:12.2 | that really that core essence of the brand and she helped not only just bookers but also knob |
1:18.0 | creek and bakers grow from its infant stages and this is even before bookers even had a box to what |
1:24.5 | we see today and Kathleen shares her fondest memories of working alongside Booker |
1:28.9 | and the No Family and how that set her down a path to be inducted into the Bourbon Hall of Fame |
1:34.1 | and also have her own Booker's batch named after her. But make sure you stick around next week |
1:39.0 | for part two as well. But with that, cheers everybody. Enjoyed this week's episode. And now here's Fred Minnick |
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