350. How To Uplevel Your Mindset From Leading A Scrappy Start-up To A Successful 7-Figure Brand With Ashley Alderson, Founder of The Boutique Hub
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 16 June 2022
⏱️ 38 minutes
🧾️ Download transcript
Summary
Ashley Alderson is a mom of 3, wife, cancer survivor, founder of The Boutique Hub, and host of The Boutique Chat Podcast. The Boutique Hub is a central connection point and incredible resource for retailers all over the world, whether they're an e-commerce store, a product-based business, a wholesale business, or brick and mortar retail store. Ashley is a fellow Mid-Westener and describes how fashion always felt reserved for people in New York City or Los Angeles一not a girl who grew up on a ranch in North Dakota. After traveling around and studying different shopping experiences, she started The Boutique Hub to change that narrative.
Ashley shares how she continues to work through the imposter syndrome that she feels as an entrepreneur in the retail industry. She talks about her deep connection to 'why' and opens up about the major lessons that she's learned through bad business deals. Ashley and I discuss tangible ways to thrive in a challenging economy and how to uplevel your mindset from leading a scrappy start-up to a successful seven-figure brand. Plus, Ashley gives some tips for building your team and reinforcing boundaries.
In this episode we talk about:
- Ashley's vision for The Boutique Hub and how that's changed as the business has grown
- Advice for entrepreneurs who have been burned by partners or clients
- Why you need to get really clear about daily breakeven and have your next four months of cash flow locked in
- Ashley's simple 4-part time management system
- What to consider when you make your first hire
- Ashley's message for women who are trying to balance marriage, motherhood, and business all at once
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CONNECT WITH ASHLEY
Follow Ashley: @ajalderson
Follow her business, The Boutique Hub: @theboutiquehub
Visit her website: theboutiquehub.com
Listen to Boutique Chat
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Transcript
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| 0:00.0 | No matter where you're at, someone is always going to try to come after your idea. |
| 0:04.0 | If you're doing something great, something that's creative and new, |
| 0:08.0 | and you're seeing some success from it, somebody will always try to ride your coat tails. |
| 0:12.0 | Just expect it. But when that happens, you have a choice to get bitter or get better. |
| 0:17.0 | Welcome to Powerhouse Women, the podcast for women who know they are ready for more. |
| 0:25.2 | I'm Lindsay Schwartz, your host and the founder of Powerhouse Women, |
| 0:29.2 | and together we'll unlock the confidence and clarity you are looking for |
| 0:33.8 | to help you get out of your own way and into action around your next big idea. |
| 0:44.7 | Today I get to share with you my chat with the Boutique Hub founder Ashley Alderson. |
| 0:51.1 | Ashley is a mom of three. She's a wife, a cancer survivor, and she's also the host of |
| 0:55.8 | the boutique chat podcast. Now, if you're not familiar with The Boutique Hub, let me tell you a little |
| 1:01.8 | bit about this incredible community, especially those of you who have product-based businesses |
| 1:06.7 | or want to or do currently have a brick-and-mortar type business, the boutique hub is a media |
| 1:13.1 | company focused on connecting and providing tools to the global boutique community. |
| 1:19.2 | And when I say community, this group is over 50,000 strong. |
| 1:25.0 | They've been recognized and featured in publications like Inc, Forbes, and |
| 1:30.2 | entrepreneur. And what I loved about this interview, we went deep, really fast, and we covered so |
| 1:37.2 | much in this interview. You know, as a mom of three, Ashley shared some really powerful tips about |
| 1:42.8 | productivity and time management. We talked |
| 1:45.4 | about the difference between a CEO mindset versus an entrepreneur mindset, which is where we all |
| 1:51.7 | start. And we talked about just some of the really hard things and lessons that come along with |
| 1:56.8 | building a business. And a lot of those come through mistakes. So Ashley shared a crazy |
... |
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