Welcome to the show.

I'm Jordan Harbinger.

As always, I'm here with producer Jason DeFilippo.

On the Jordan Harbinger show, we decode the stories, secrets, and skills of the world's

most brilliant people and turn their wisdom into practical advice that you can use to

impact your own life and those around you.

We want to help you see the matrix when it comes to how these amazing people think and

behave.

We want you to become a better thinker.

If you're new to the show, we've got episodes with spies and CEOs, athletes and authors,

thinkers and performers, as well as toolboxes for skills like negotiation, body language,

persuasion, and more.

So, if you're smart and you like to learn and improve, you're going to be right at home

here with us.

Dan Heath joins us on the show today once again this time.

We'll dissect the concept of upstream thinking.

Now this might seem obvious to many of us, but spotting and solving problems before they

happen, otherwise known as prevention, is almost always the best solution.

There's a reason for the cliche that an ounce of prevention is worth a pound of cure, but

if that's the case, why aren't we doing more to encourage this?

Today, Dan and I discuss many of the reasons for this, as well as the ways in which we can

foster upstream thinking in our own lives or our own companies or our own families,

...