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brought to you by American Express business. I'm Josh Mujio and from Gimlet Media this is the pitch where real entrepreneurs pitch to real investors. In the Hey Max, hi. Hi, I'm Jillian.

In the pitchroom today is founder Max Poverow.

He's here to ask for $2 million for Petipo, a gourmet pudding startup.

But you're probably thinking, food startup really if you're a regular listener you know that

food and beverage companies are a tough sell for the investors but recently the Titans

of Food aka Kellogg's and Hershey, have started gobbling

up little specialty food brands like Rx Bar and Skinny Pop for upwards of 500 million dollars.

Investors just might be developing a new appetite for food startups,

which could be good news for Max.

Here's who he needs to convince.

I'm Daniel Galate. Daniel is a serial entrepreneur turned VC with Comcast Ventures.

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