35. Building a Keto Food Empire - with Mark Sisson & Morgan Buehler #FabulousFriends

Be Well by Kelly Leveque

Kelly Leveque

Nutrition, Education, Health & Fitness, Alternative Health, Self-improvement

4.8 • 1.4K Ratings

🗓️ 19 June 2020

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s guests are two of my favorite people in the health space, Mark Sisson and Morgan Buehler. Mark is an American author, a food blogger at Mark’s Daily Apple, a former distance triathlete, and an Iron Man competitor. He’s obsessed with health and nutrition, was one of the first to popularize the paleo diet, and has written several books on the topic, including the recently released “The Keto Reset Diet.” He is an encyclopedia of knowledge. And Morgan is a surfer, a soccer player, and a mother who is so down to earth and knows how to get business done. These two, together, were able to get Primal Kitchen out on the scene, grow it like a rocket ship, and sell it to Kraft-Heinz, and there’s just so much to learn from them as business leaders, wellness innovators, and people. You will learn about... (03:43) When Mark became passionate about nutrition (09:11) How we can manipulate our epigenetics (13:43) Explaining metabolic flexibility (21:41) How to transition from a sugar burner to a fat burner (25:19) Going paleo or keto (29:10) The story of starting Primal Kitchen (41:34) The ups and downs in starting a food business (49:12) Exiting as a food entrepreneur (59:09) Creating a good relationship after being acquired Resources: marksdailyapple.com Read “The Keto Reset Diet” Fab Four Fundamentals Mark’s Instagram: @marksdailyapple Morgan’s Instagram: @morganzanotti Connect with Kelly: kellyleveque.com Instagram: @bewellbykelly Facebook: www.facebook.com/bewellbykelly Be Well By Kelly is a production of Crate Media Mentioned in this episode: BWBK Protein Powder | Get $10 off your order with PODCAST10 at bewellbykelly.com.

Transcript

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0:00.0	I want to take a break from the podcast right now and I want to give you a gift.
0:04.3	I want to do that to thank you for being a listener.
0:07.5	I put my heart and soul into this podcast.
0:09.8	I love interviewing today's experts,
0:12.6	researchers, MD, psychologists, sleep trainers,
0:17.6	you name it.
0:18.3	I just hope you feel inspired to take care of yourselves
0:21.0	and your families. And I just want to thank you for being a yourselves and your families.
0:22.5	And I just want to thank you for being a listener
0:24.7	and hanging out with me.
0:25.5	So the Code Podcast 10 is going to give you a one-time $10 off
0:30.1	code at Kellylevac.com, your next order of protein powder. You can either use that on
0:35.5	my grass-fed beef isolate protein or on my new vegan Cho-Cho-Cho bean protein. Now here's
0:41.6	what I love about my protein powders. It's three ingredients or less. We don't use fillers, emulsifiers, no fortified vitamins or minerals. It's easy to digest and naturally made without any enzymes or chemicals like hexane.
0:57.0	So it's three ingredients with my grass-fed beef isolate.
1:00.0	That's 100% grass-fed beef and it's made in the way that you would make bone broth so just heat and water and we dehydrated that end product to get that
1:09.4	Collagen-rich protein powder that your whole family can drink. It can be added to coffees, to smoothies, and you can get it in vanilla, chocolate and unflavored. I want to point out that my vanilla and chocolate is made with organic vanilla bean, organic cacao, and the only sweetener used is organic monk fruit.
1:24.9	We don't use any maltodextrin, our monk fruit is 100% ground monk fruit and it's organic.
1:30.8	And with my vegan line I'm so excited to have launched this and
1:34.7	have it out into the world. It's a regenerative bean from South America called
1:38.8	the Chocho-Cho bean. And the Cho-Cho-Cho-Beane is the most superior plant-based protein powder you can get your hands on because not only is it a complete protein, but the process is made with heat and water only.
1:48.5	They're crushed and soaked and what that end product results in is an anti-nutrient-free protein powder.
	...

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